September 2018 Archives | Web, Mobile App, & Digital Marketing Company

5 Technologies That Will Change The Current Phase Of Real Estate

Technology is moving at an undefinable rate and this is the reason every industry is adopting the new evolving trends. How will the real estate industry remain behind in the current competitive technical era? With the expansion of technology, the future of real estate technology is very bright. You can get streamline real estate processes like easy website listing, e-signed documents, and different types of mobile applications.

Let’s see how technology will change the current phase of real estate in 2018

BLOCKCHAIN TECHNOLOGY

The Blockchain is the new revolutionary technology which is changing the whole payment process. The new technologies are changing the whole banking and payment security system. With the essence of Blockchain technology in the real estate field, you can make a safe real estate process. Real estate agents, as well as customers, can benefit with the help of Blockchain technology as it will save you from any kind of fraud and will enable to find individual properties and can get different real estate opportunity to benefit mutually.

AUGMENTED REALITY AND VIRTUAL REALITY

There is no doubt is saying that the future real estate industry will merge with AR and VR to make amazing things for both buyers and sellers. It’s up to you how you are making use of these technologies to boom the real estate industry. With the impact of AR and VR, customers can easily get connected to the property which they are thinking to buy. Using the new emerging AR and VR technologies, the customer can feel the real-life experience as he/she is entering the house and can feel like they are present there actually. Obviously, such things will increase user interest in buying the property and things will become easier.

BIG DATA, ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING

The merging of these three technologies will make an unexpected impact on the real estate field. AI is used for processing the data using machine learning as finding new patterns that we had seen never. All these are used for providing an advance notice about the house prices which are striking in the area. This will save users from any kind of fake information and they will get more accurate information about the property in the market.

CHATBOTS

Chatbots by merging with AI making an unbelievable impact on people who are having numerous queries related to the property rates and places. The best thing about Chatbots is that they can provide you the relevant information on your queries without the restriction of time and place. So this makes the customer feel relax as they can get any type of information about the property with the help of the Chatbots.

PEER TO PEER COMMUNICATION

The real estate industry is growing rapidly and this is all due to the growing technological solutions in the market. Every industry is escalating and so the real estate industry is changing with the growing technology trends. Using peer to peer communication ways, the user can directly access property related information and there will remain no need for any third party dependency.

Above-defined are some of the top technologies that are changing the current phase of the real estate industry. If you are working in the real estate field and want to adopt these technology changes, then it is important to contact the best website and mobile app development company in India. NarmadaTech is a leading IT Services and Solutions Provider Company having 7+ years of experience in delivering the best ready solutions for real estate industry.

5 Common Mistakes In SEO And How To Avoid Them

SEO (Search Engine Optimization) is considered the most important process to focus on improving the ranking of your website on the search engines. By following the right tactics of SEO, you can get massive website traffic on your website. With proper and technical SEO process, you can make your website ranked on the top list of all the major search engines. You cannot buy SEO traffic as it can achieve purely by executing the technical SEO processes.

When you are following the SEO strategies at that time make sure that you are performing the search engine optimization steps in the right ways. SEO process when performed takes time in showing the result and this is the reason that you should keep some patience. At times it happens that people make different types of SEO mistakes and spoils the whole strategy which is built to get an effective result.

Here are some common technical SEO mistakes that you must avoid :

Not focusing on analytics for tracking the conversions

Search engine optimization is not only about getting huge traffic on your website but to get huge conversions. With the help of analytics, you can see how much traffic is coming to your website and among all the traffic, how much is useful and of value. Because sometimes it happens that low traffic easily gets converted into the lead. So focus on quality traffic not on quantity traffic and for this, you will need an analytics tool to track all the activities from time to time. Make sure that your efforts are going in the right direction bringing effective result.

Having no information about cloaking

Sometimes it happens that you are searching for something and when clicked on the topmost ranked website that comes on the first position of search engine result page but you found something different which was not related to your search keyword. Any kind of difference in the content which is present in the crawler and in the actual site is called cloaking and violates the Google webmaster rule. You must know about cloaking and make sure that your website does not face any such issue at any cost.

Not using anchor text for internal links

If links are put on the body of a web page showing “click here”, then such type of links are waste and doesn’t make any difference in achieving good SEO for your website. You must use anchor text for representing internal links of your website and get more hits on the link. The reason is by putting the right links with proper meaning will definitely make a huge impact on user mind and they will force to click that particular link.

You are not updating the XML sitemap frequently

An XML sitemap is the most important part of SEO which helps in making aware your website links to the Google. The whole website skeleton is shown with the help of an XML sitemap. If you are not updating the sitemap of your website, then it will not get any identification on the search engine. If you are making updations in your website and they are not known to the search engine, then your website will never rank on the search engine. To keep search engine updated with all the information of your website, you must keep updating the XML sitemap on a regular basis.

Using duplicate or poor content on the website

Having poor content on your website will ruin its reputation on the online platform. The first thing your website shows is the content and it is said that content is king when it comes to the SEO process. You cannot compromise with the content quality as it represents your business brand. Your content should always be unique and professionally written from the expert content writers. Never compromise on the quality of your website content as it affects directly on the whole SEO of your website.

Click here to learn best techniques of SEO. Still, worrried about the whole SEO of your website and wondering whether you are making such common SEO mistakes in your strategy? Don’t worry! NarmadaTech will solve all your queries and provide excellent SEO services.

Google AdWords is Now Google Ads

Google has changed Adwords as Google Ads and all other advertising products have been consolidated into Google Ad Manager and Marketing Platform. It is as same as rose that smells sweet even if it is called by any other name. Similarly, Google Adwords being the most popular search engine generates bulk of the revenue across the industries even if its name is changed. The rebranding of Google as Google Ads is intended to make the platform easier and accessible for small businesses to advertise across various channels of PPC. And the enterprise-level businesses can also take the advantage of advanced intelligence and forecasting technologies.

Let’s understand the three brand new umbrellas of Google Ad products: Google Ads, Google Marketing Platform, and Google Ads Manager.

For the launch of Google Ads, we are saying goodbye to Google Adwords, the most favorite advertising platform. Yes, you read it right. Google is vanishing the Adwords brand but only by name. This announcement was quite instigated by the mobile proliferation and shift of consumer-centric mindset. It will enable to reach more channels and more people as all the solutions are available in the same place.

Here is what you should know all about Google Ads

Google Ads

The elimination of Adwords brand is one of the most important piece of information in this announcement. The new brand, Google Ads represents the complete range of advertising capabilities, which is currently being offered by Google to help marketers connect with maximum people and let them find answers for their search, explore new places on Google Maps, watch videos on YouTube, discovering new applications on Play store, browse content over web etc. Unfortunately, many people think that Adwords is synonymous with search because the additional channels are folded in the similar interface and confuse many folks. But the fact is that Adwords had a lot to offer including video, banner, search creatives and many more from the same platform.

Now, Google is hoping that with the new and simpler name i.e. Google Ads will open many doors to expand the options of advertising without any confusions.

Google Marketing Platform
This section is specifically for small businesses. Double Click or Analytics 360 does not exist anymore. Google Marketing Platform allows enterprise marketers (and the agencies that provide services to enterprises) to provide ad creative and analytics at the single location. This makes it way too easier for both the parties to plan, buy, optimize and measure the digital media and experiences of consumers at single place.

With the initiation of Google Marketing Platform, Google has also released the feature of Display & Video 360. It aims to enable the creative, media and agency teams to execute the advertising campaigns completely in a single location. The collaborative platform is very useful and simply can be considered as extremely neat platform for advertising.

Google Ad Manager

Google Ad Manager is a unified programmatic platform and designed to do more for Google partners – more earning, wherever people are playing games, watching videos, engaging with content. This programmatic platform is the combination of DoubleClick for Publishers and DoubleClick Ad Exchange.

The main highlights of Google Ad manager are its algorithm to suggest growth opportunities, provides intelligence for ad inventory, and connects Google Analytics, Data Studio, and BigQuery data for an integrated overview

Explore the New World of Google Ads

This rebranding effort is fueled by the growing needs of simple and accessible online advertising. We live in the current world of mobile-first, in which we initiate queries from mobile, research well, watch product videos on YouTube, provide credit card information, make payment through advanced technologies. Google is helping the advertisers to reach their target audience at different stages of marketing funnel and simply conveyed by Google Ads.

Complexity of Google’s advertising platforms has led to the need for simple solutions and that is the reason of rolling Google Ads in the market. The good things are that “Adwords” as a term is not going anywhere soon and campaigns running on Adwords won’t drop off page anytime soon. You can still search volumes of organic and paid search around “Google Ads” and “Adwords”.

What has changed?

Google’s new brands have rolled out already and committed more to ease and transparency. The regular campaign operations remain the same, it’s just that Google has streamlined the overall marketing and ad experience. The main focus of Google Ads is on the ease of multi-channel advertising, and integrating the elements of search, display, video for a more seamless experience. Google Ads offers “Smart Campaigns” or “Smart Ads” which can be created in some minutes. We at NarmadaTech offer 360-degree digital marketing services and can drive organic as well as paid traffic for more visibility, reach and profits.

Say Hello to Smart Ads with us…!!

How Can You Have Better Client Relationships Through Customized CRM Application?

CRM (Customer Relationship Management) is a application through which you can improve business relationship with your existing customers, find new prospects and win back lost customers. With the help of CRM solutions, you can easily collect, organize and manage customer information in an effective manner. Regardless of the business type and size, startup or a large-scale business venture, implementing customer relationship management application is highly beneficial to expand your business. As there is a cut-throat competition in every field especially in the business field, people are seeking different ways to reach their targeted customers while making long-term relationships with them. Well, CRM application consisting of unique feature can meet all your business demands and aid you to mark your footprint in this vast and dynamic business industry.

How can you have better client relationships through customized CRM application?

Storing Personal Details: The first and the foremost thing that you can do by using CRM application is to store and keep track of all the personal details which include, sales history and interests of your customers. This will help you to have a deeper understanding of your customers’ requirements and deliver the best suitable services to them accordingly.

Send Regular Updates: You can make use of CRM application to strengthen the relationship with your customers. With the help of highly-featured CRM management system, you can send timely and regular updates to your customers about your organization, services, and products. In this way, you can make your existing customers feel more valued as well as involved in your business.

Quick Response to Customer Queries: One of the best advantages you can get from CRM application is delivering the quick response to customer queries, complaints, and feedback. This will show your concerns about your valued customers.

Analyze Buying Patterns of Customers: You can also analyze the buying patterns of your customers and know their likes and dislikes to deliver them the best customer experience through your products and services. This will help you to gain the maximum benefit out of your customers while improving business relationships with them.

If you are also a business and still have not implemented CRM application to streamline your business process to ensure the business relationship with your customers, then this is the right time to do the same. NarmadaTech is your one-stop source to get the best CRM for startups. CRM application for your business that can meet all your needs to improve your customer relationships. We use several revolutionary technologies, different frameworks and multiple application tools to create the best and custom CRM application that meet all your expectations.

Understanding Facebook Insights to monitor Social Campaigns

Social media is a powerful platform which is used by all businesses to spread their identity in this digital world. In such a competitive world, it is imperative to make use of the famous social media platforms and make your strong identity in the market. Here the important point comes which states that how to track Facebook insights? It is very simple and can be done using social media analytics solutions. It is important to track your social media activities for analyzing the result because without knowing the result status, you cannot proceed further. Facebook is the world’s best and most-famous social media channel is highly used for promoting your business brand more effectively.

First, let’s understand what is Facebook Insights

Facebook insights is used for tracking user interactions on the business Facebook page that allows you to get all the information about the content like the page is performing well or not. Facebook page analytics is used for getting all the information based on the activity of users. Admin has all the rights and access of the insights who have full permission to edit or view your business page profile.

The information which is known with the help of Facebook page is highly valuable because it helps you to know –

• Number of posts that get the highest likes, shares and comments.

• Introduction and reach of your updations

• Percentage list of males and females following your business page.

• Location of your followers like from which city and country they came from.

• Common time or day to post the content.

With all the above information, you will get to know about the performance of your shared content. Information like at what time the content should get posted, what type of content is getting a huge response and what is the best time to share the content on your business page. That’s why Facebook analytics is highly used for tracking all the activities of your Facebook page.

All you need to know about Facebook Insights

For accessing Facebook page insights, first, you have to login to your Facebook account. After the login, you will see the “Insights” button on the top left button on your page which is placed in between of the “Notifications” and “publishing Tools” button.

This section gives you a broad picture of everything about your page in the last week. The three most important measurements are:

• Page likes: How many people liked your page.

• Post reach: How many people have seen your posted content.

• Engagement: How many people liked, shared, or commented on your posts.

Page Likes

This section provides the detailed page likes. The key metrics are:

• Total Likes: It means the total number of page likes over the period of 28 days.

• Net Likes: It shows the new likes i.e. new likes minus unlikes.

• Where These Likes Happened: It shows the source of your new likes., such as direct visits, page suggestion, from mobile or desktop.

Post Reach

This section provides an overview of how many people have seen your posted content and how they interacted with it. The key metrics are:

• Post Reach: The total number of people who have seen specific post and further segregated in organic and paid reach.

• Likes, Comments and Shares: How much positive engagement the page have got. Higher the number means better interaction of posts.

Hide, Report as Spam, and Unlikes: It shows the negative engagement on your page. High level of negative engagement decrease the reach of page in future.

Total Reach: The total number of people who have seen the activities of your page.

Visits

This section shows that how many people are visiting your page and their source. The key metrics are:

• Page and Tab Visits: The total number of times the individual page or tabs has been viewed.

• External Referrers: The total number of times visitors came to your Facebook page from other websites (non-Facebook websites).

Analysing the Facebook Page Insight will provide the best idea to share the content on the right day and time for getting huge visitors on your shared content. That’s why it is important to monitor your social media plan through Facebook Analytics for meeting the targeted goal. It is clear that Facebook Page Insight is an important aspect and should be focused on achieving targeted success in your business. NarmadaTech is a reputed digital marketing company having 7+ years of experience in delivering the out-of-box digital services. Our digital marketing experts are extremely talented and filled with knowledge to handle different types of digital marketing projects.

How HRM Application Helps You Streamline Your Business Operations

HR department plays a crucial role in the efficiency and productivity of any business organization. Other than hiring, HR professionals have to manage several documents and records of the employees as per the company’s policies. Whether it is about leaves management, employees contract/agreement, hiring process or payroll management, it is vital to managing all these things properly and effectively. Fortunately, with the advancement in technology, there is a plethora of HR management system application available in the cloud that can be used to perform several HR tasks smoothly while reducing manual efforts. However, many companies are implementing HRM application to streamline their business process and drastically reduce the barriers to adoption.

So what exactly are the key advantages of implementing HRM application to your business?

• Improved Communication: HRM application includes complete employee directory that makes it possible to have proper internal communication with employees. Apart from this, with the help of HRM application, admin can send multiple messages to the bulk of people at the same time.

• Data Safety and Disaster Recovery: Data Safety and Disaster Recovery: A high-quality human resource management application serve data security as it allows recovery of your data from the cloud server. Hence, you don’t need to be worried about the loss of data on which you were working for a long time.

• Reduced Costs: With the help of a good HR system, you can save your real money even on annual basis. When you choose HRM application that fulfills your requirements, you can easily be able to reduce operational costs as many functions are completed by the application automatically.

• Informed Decisions: Collecting data by using a good quality HRM application opens up several analytical opportunities that will aid you to make informed decisions. Whether it is about knowing top sales performers, employee leaves, a team who needs a particular training course or anything related to HR process.

These are some key advantages of using HRM application for your business. Implementing HRM application also enables your employees to get access to technology and improve their efficiency. Well, there are certain companies that provide custom HRM application, but nothing can beat the application provided by NarmadaTech in terms of quality features and affordable pricing. Our HRM application helps you to manage all the HR related tasks in an effective manner. We keep ourselves updated with the latest technology in order to deliver you with the best services that match your business demands.

What Is the Psychology Of Colors In Marketing And Promotion?

In this ocean of marketing, colors are the emotional cue that sets you apart from your competitors. It attracts your audience towards what they like to see, what they want to feel and what they want to shop for. Whether it is about your logo, banner or website, poor choice of colors can change the impact of your message. Making the right choice of colors in advertising help you to resonate with your target audience and allow them to engage in your marketing.

Psychologists say that colors are tied to different emotions and indicate particular actions. you can choose different colors and see how color can give impact on people’s decisions and behavior psychologically, it has been estimated by a survey that approximately 93% of buyers focus on the visual appearance of any website for shopping.

Importance of colors in branding

Branding is one of the important concern related to the perception of colors and there are myriads of attempts to classify the behavior of consumer for different colors. But the reality is that the color choice depends on the personal experiences like you feel relaxed automatically when you walk into a cool colored room. This is because of the color impact on your mood. Well, different colors create an individual reaction to individuals and it is important to understand the effect of colors on moods to get the right reactions from the target audience in the world of marketing and advertising. Below is the meaning of colors and the reactions of individual colors.

How to influence your targeted audience through suitable colors?

Blue: Blue color is associated with reliability and tranquility and peace, that is the reason, most of the brands use this color in order to promote trust among their customers for their products and services.
Red:As red color indicates urgency; it can lead to sales clearance and considered as one of the best colors for food marketing. It can be used by different food-chain restaurants as it encourages appetite, excitement, and passion.
Green: Green color is associated with health, nature, healing, and environment, thus it can be considered as the best color to bring positivity around you. If your business is related to the health sector or environmental field, then you can use green color in your logo design and website development to add more value.
White: White color creates a sense of simplicity, neutrality, independence and impartiality, which has the great psychological meaning. White color has a powerful impact where hygiene and sanitation is of paramount importance, such as medical centres. This creates a caring and calm atmosphere for patients.
Purple: Purple is the one of the most loving colors that is associated with wisdom, respect and royalty. It also stimulates creativity and problem-solving, thus it can be frequently used to promote beauty and skin-care products.
Black: Black color gives a feeling of sophistication and class, thus most of the luxury brands across the world make use of it and attract their targeted customers.
Yellow and Orange: Yellow and orange are cheerful colors that promote optimism and energy. These colors also trigger a sense of caution, thus they can have used in the advertisement of heath drinks and personal care products. Using these colors can also help in attracting impulse buyers as well as window shoppers.

Color Preferences by Gender

Another interesting investigation about this topic is gender specific color preferences. The cultural perception plays a vital role in dictating the appropriateness of color for male or female gender, which influences the individual choices. Gone are the days when blue was associated with boys and pink was associated with girls. Below data showcase clear preferences in color across different gender.

Well, colors can be considered as the most amazing tool for marketing that appeals greatly to the visual senses of your customers. Numerous studies have found that every color has its own effects on the psychology of customers. Whether it is about website designing, logo designing, graphic designing or creating infographics, colors can add a great value to your website. But, it is absolutely vital to choose the best team of developers and designers having extensive knowledge about impact of color on marketing.

NarmadaTech is a leading name in the industry offering the best-in-class designing services. We boast a highly-skilled and experienced team of developers and designers who pick colors with the objectives to match your business requirements. Availing our services aid you to have your website and logo to be designed with the most cheerful colors that sets your brand out of the crowd. Visit us for more details.

Why You Should Have a XML Sitemap and How to Create it?

Sitemaps are considered as the most important part of SEO process which is used for indexing a website on the search engine. Having an XML sitemap on your website will assist Google to read the number of URLs your website consists of. With the help of Google XML sitemap, you can easily crawl your website on the search engines. Basically, an XML sitemap is the roadmap of your precious website that helps Google to read all your web pages.

What is XML Sitemap and its Role In SEO

Here the question is “What is XML sitemap in SEO?” Or we can say that how XML sitemaps are benefiting in the SEO process? The answer is simple that these sitemaps are good for the SEO needs and it allows Google or any search engine to find the important website pages even if the internal linking is missed on the website.

The XML sitemap helps to provide some additional but important information about your URLs like when the URL was updated lastly, how frequently you make changes in the site, how the web page is important in relation with other web pages existing on the website. Having all the required information in one single document, you will help the search engine to get all the information about your website and crawl it more accurately.

Why Websites Require an XML Sitemap

As per the documentation of Google, XML sitemaps are useful for huge websites, websites having large archives, new websites having less external links, and websites having rich media content. XML sitemaps are beneficial for every website as every website wants Google to know when the website has been changed or updated their website content.

How To Create an XML Sitemap?

There are so many formats available for creating sitemaps and all the search engines like Google can recognize. The standard format you can follow is to use XML with commands, which are present on the official sitemaps protocol.

You can create a sitemap manually but it will take a long time especially in the case of larger websites as it requires huge knowledge and command on the XML markup language and the sitemap protocols.

There are many different tools available in the market including plug-ins which are used for the famous CMS systems like WordPress that can generate an XML sitemap in seconds.

Here is the list of online sitemap generators:

How To Get a Sitemap of Website

You don’t have to make huge efforts for creating the XML sitemap of your website. It is very simple as you just have to enter the URL of your website to create the sitemap.

• XML Sitemap: Create such an XML sitemap that will get submitted to different search engines like Google, Bing and all such search engines to assist them to crawl your website more efficiently.

• Text Sitemap: Create a text sitemap for maintaining a plain list of your all web pages.

• HTML Sitemap: Generate an HTML sitemap that will allow the website visitors to navigate your website without any hassles.

How to Make Your XML Sitemap Easily Searchable by Google?

To make your XML sitemap get easily searchable by Google, you need to add the sitemap on the Google Search Console account. You can access the sitemaps in the search console by routing to the Crawl and then ticking on the Sitemaps. In this way, you will see if the XML sitemap is added to the search console or not. If the sitemap is not present in the search console, then you have to click on the “Add/Test Sitemap” button which is present on the right side of the image represented with an arrow.

The above image gives the abstract of XML sitemap which is helpful to check that all the pages in your sitemap have been indexed by Google. You just have to ensure that your submitted and indexed sitemap should have the common figure. Checking all these things, you can save your website from any kind of error and fix them to make your website more accessible.

Now, Create XML Sitemap for your website to be more search engine friendly..!!

XML sitemap plays an important role in indexing your website on the search engine and it is suggested to create an XML sitemap for your website and submit it to the search engines. This will definitely help your website to improve its ranking on the search engine result page. Are you looking for the best SEO services for your website? We at NarmadaTech have immense experience in handling different types of SEO projects of different industries. We have the best and most talented SEO experts with us who are aware of all the SEO strategies and keep themselves updated with the evolving search engine optimization trends.