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Google AdWords is Now Google Ads

Google has changed Adwords as Google Ads and all other advertising products have been consolidated into Google Ad Manager and Marketing Platform. It is as same as rose that smells sweet even if it is called by any other name. Similarly, Google Adwords being the most popular search engine generates bulk of the revenue across the industries even if its name is changed. The rebranding of Google as Google Ads is intended to make the platform easier and accessible for small businesses to advertise across various channels of PPC. And the enterprise-level businesses can also take the advantage of advanced intelligence and forecasting technologies.

Let’s understand the three brand new umbrellas of Google Ad products: Google Ads, Google Marketing Platform, and Google Ads Manager.

google ads

For the launch of Google Ads, we are saying goodbye to Google Adwords, the most favorite advertising platform. Yes, you read it right. Google is vanishing the Adwords brand but only by name. This announcement was quite instigated by the mobile proliferation and shift of consumer-centric mindset. It will enable to reach more channels and more people as all the solutions are available in the same place.

Here is what you should know all about Google Ads

Google Ads ads

The elimination of Adwords brand is one of the most important piece of information in this announcement. The new brand, Google Ads represents the complete range of advertising capabilities, which is currently being offered by Google to help marketers connect with maximum people and let them find answers for their search, explore new places on Google Maps, watch videos on YouTube, discovering new applications on Play store, browse content over web etc. Unfortunately, many people think that Adwords is synonymous with search because the additional channels are folded in the similar interface and confuse many folks. But the fact is that Adwords had a lot to offer including video, banner, search creatives and many more from the same platform.

Now, Google is hoping that with the new and simpler name i.e. Google Ads will open many doors to expand the options of advertising without any confusions.

Google Marketing Platformads
This section is specifically for small businesses. Double Click or Analytics 360 does not exist anymore. Google Marketing Platform allows enterprise marketers (and the agencies that provide services to enterprises) to provide ad creative and analytics at the single location. This makes it way too easier for both the parties to plan, buy, optimize and measure the digital media and experiences of consumers at single place.

With the initiation of Google Marketing Platform, Google has also released the feature of Display & Video 360. It aims to enable the creative, media and agency teams to execute the advertising campaigns completely in a single location. The collaborative platform is very useful and simply can be considered as extremely neat platform for advertising.

Google Ad Manager ads

Google Ad Manager is a unified programmatic platform and designed to do more for Google partners – more earning, wherever people are playing games, watching videos, engaging with content. This programmatic platform is the combination of DoubleClick for Publishers and DoubleClick Ad Exchange.

The main highlights of Google Ad manager are its algorithm to suggest growth opportunities, provides intelligence for ad inventory, and connects Google Analytics, Data Studio, and BigQuery data for an integrated overview

Explore the New World of Google Ads

This rebranding effort is fueled by the growing needs of simple and accessible online advertising. We live in the current world of mobile-first, in which we initiate queries from mobile, research well, watch product videos on YouTube, provide credit card information, make payment through advanced technologies. Google is helping the advertisers to reach their target audience at different stages of marketing funnel and simply conveyed by Google Ads.

Complexity of Google’s advertising platforms has led to the need for simple solutions and that is the reason of rolling Google Ads in the market. The good things are that “Adwords” as a term is not going anywhere soon and campaigns running on Adwords won’t drop off page anytime soon. You can still search volumes of organic and paid search around “Google Ads” and “Adwords”.

What has changed?

Google’s new brands have rolled out already and committed more to ease and transparency. The regular campaign operations remain the same, it’s just that Google has streamlined the overall marketing and ad experience. The main focus of Google Ads is on the ease of multi-channel advertising, and integrating the elements of search, display, video for a more seamless experience. Google Ads offers “Smart Campaigns” or “Smart Ads” which can be created in some minutes. We at NarmadaTech offer 360-degree digital marketing services and can drive organic as well as paid traffic for more visibility, reach and profits.

Say Hello to Smart Ads with us…!!

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Understanding Facebook Insights to monitor Social Campaigns

 

Social media is a powerful platform which is used by all businesses to spread their identity in this digital world. In such a competitive world, it is imperative to make use of the famous social media platforms and make your strong identity in the market. Here the important point comes which states that how to track Facebook insights? It is very simple and can be done using social media analytics solutions. It is important to track your social media activities for analyzing the result because without knowing the result status, you cannot proceed further. Facebook is the world’s best and most-famous social media channel is highly used for promoting your business brand more effectively.

First, let’s understand what is Facebook Insights

Facebook insights is used for tracking user interactions on the business Facebook page that allows you to get all the information about the content like the page is performing well or not. Facebook page analytics is used for getting all the information based on the activity of users. Admin has all the rights and access of the insights who have full permission to edit or view your business page profile.

The information which is known with the help of Facebook page is highly valuable because it helps you to know –

• Number of posts that get the highest likes, shares and comments.

• Introduction and reach of your updations

• Percentage list of males and females following your business page.

• Location of your followers like from which city and country they came from.

• Common time or day to post the content.

With all the above information, you will get to know about the performance of your shared content. Information like at what time the content should get posted, what type of content is getting a huge response and what is the best time to share the content on your business page. That’s why Facebook analytics is highly used for tracking all the activities of your Facebook page.

All you need to know about Facebook Insights

For accessing Facebook page insights, first, you have to login to your Facebook account. After the login, you will see the “Insights” button on the top left button on your page which is placed in between of the “Notifications” and “publishing Tools” button.

Facebook insight

This section gives you a broad picture of everything about your page in the last week. The three most important measurements are:

• Page likes: How many people liked your page.

• Post reach: How many people have seen your posted content.

• Engagement: How many people liked, shared, or commented on your posts.

 

Page Likes

Facebook page likes

This section provides the detailed page likes. The key metrics are:

• Total Likes: It means the total number of page likes over the period of 28 days.

• Net Likes: It shows the new likes i.e. new likes minus unlikes.

• Where These Likes Happened: It shows the source of your new likes., such as direct visits, page suggestion, from mobile or desktop.

 

Post Reach

Facebook post reach

This section provides an overview of how many people have seen your posted content and how they interacted with it. The key metrics are:

• Post Reach: The total number of people who have seen specific post and further segregated in organic and paid reach.

• Likes, Comments and Shares: How much positive engagement the page have got. Higher the number means better interaction of posts.

Hide, Report as Spam, and Unlikes: It shows the negative engagement on your page. High level of negative engagement decrease the reach of page in future.

Total Reach: The total number of people who have seen the activities of your page.

 

Visits

Facebook visits

This section shows that how many people are visiting your page and their source. The key metrics are:

• Page and Tab Visits: The total number of times the individual page or tabs has been viewed.

• External Referrers: The total number of times visitors came to your Facebook page from other websites (non-Facebook websites).

 

Analysing the Facebook Page Insight will provide the best idea to share the content on the right day and time for getting huge visitors on your shared content. That’s why it is important to monitor your social media plan through Facebook Analytics for meeting the targeted goal. It is clear that Facebook Page Insight is an important aspect and should be focused on achieving targeted success in your business. NarmadaTech is a reputed digital marketing company having 7+ years of experience in delivering the out-of-box digital services. Our digital marketing experts are extremely talented and filled with knowledge to handle different types of digital marketing projects.

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What Is the Psychology Of Colors In Marketing And Promotion?

In this ocean of marketing, colors are the emotional cue that sets you apart from your competitors. It attracts your audience towards what they like to see, what they want to feel and what they want to shop for. Whether it is about your logo, banner or website, poor choice of colors can change the impact of your message.  Making the right choice of colors in advertising help you to resonate with your target audience and allow them to engage in your marketing.

Psychologists say that colors are tied to different emotions and indicate particular actions. you can choose different colors and see how color can give impact on people’s decisions and behavior psychologically, it has been estimated by a survey that approximately 93% of buyers focus on the visual appearance of any website for shopping.

Importance of colors in branding

Branding is one of the important concern related to the perception of colors and there are myriads of attempts to classify the behavior of consumer for different colors. But the reality is that the color choice depends on the personal experiences like you feel relaxed automatically when you walk into a cool colored room. This is because of the color impact on your mood. Well, different colors create an individual reaction to individuals and it is important to understand the effect of colors on moods to get the right reactions from the target audience in the world of marketing and advertising. Below is the meaning of colors and the reactions of individual colors.

colors

How to influence your targeted audience through suitable colors?

  • Blue: Blue color is associated with reliability and tranquility and peace, that is the reason, most of the brands use this color in order to promote trust among their customers for their products and services.
  • Red:As red color indicates urgency; it can lead to sales clearance and considered as one of the best colors for food marketing. It can be used by different food-chain restaurants as it encourages appetite, excitement, and passion.
  • Green: Green color is associated with health, nature, healing, and environment, thus it can be considered as the best color to bring positivity around you. If your business is related to the health sector or environmental field, then you can use green color in your logo design and website development to add more value.
  • White: White color creates a sense of simplicity, neutrality, independence and impartiality, which has the great psychological meaning. White color has a powerful impact where hygiene and sanitation is of paramount importance, such as medical centres. This creates a caring and calm atmosphere for patients.
  • Purple: Purple is the one of the most loving colors that is associated with wisdom, respect and royalty. It also stimulates creativity and problem-solving, thus it can be frequently used to promote beauty and skin-care products.
  • Black: Black color gives a feeling of sophistication and class, thus most of the luxury brands across the world make use of it and attract their targeted customers.
  • Yellow and Orange: Yellow and orange are cheerful colors that promote optimism and energy. These colors also trigger a sense of caution, thus they can have used in the advertisement of heath drinks and personal care products.  Using these colors can also help in attracting impulse buyers as well as window shoppers.

Color Preferences by Gender

Another interesting investigation about this topic is gender specific color preferences. The cultural perception plays a vital role in dictating the appropriateness of color for male or female gender, which influences the individual choices. Gone are the days when blue was associated with boys and pink was associated with girls. Below data showcase clear preferences in color across different gender.

gender preferences

Well, colors can be considered as the most amazing tool for marketing that appeals greatly to the visual senses of your customers. Numerous studies have found that every color has its own effects on the psychology of customers. Whether it is about website designing, logo designing, graphic designing or creating infographics, colors can add a great value to your website. But, it is absolutely vital to choose the best team of developers and designers having extensive knowledge about impact of color on marketing.

NarmadaTech is a leading name in the industry offering the best-in-class designing services. We boast a highly-skilled and experienced team of developers and designers who pick colors with the objectives to match your business requirements. Availing our services aid you to have your website and logo to be designed with the most cheerful colors that sets your brand out of the crowd. Visit us for more details.

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Why You Should Have a XML Sitemap and How to Create it?

Sitemaps are considered as the most important part of SEO process which is used for indexing a website on the search engine. Having an XML sitemap on your website will assist Google to read the number of URLs your website consists of. With the help of Google XML sitemap, you can easily crawl your website on the search engines. Basically, an XML sitemap is the roadmap of your precious website that helps Google to read all your web pages.

What is XML Sitemap and its Role In SEO

Here the question is “What is XML sitemap in SEO?” Or we can say that how XML sitemaps are benefiting in the SEO process? The answer is simple that these sitemaps are good for the SEO needs and it allows Google or any search engine to find the important website pages even if the internal linking is missed on the website.

The XML sitemap helps to provide some additional but important information about your URLs like when the URL was updated lastly, how frequently you make changes in the site, how the web page is important in relation with other web pages existing on the website. Having all the required information in one single document, you will help the search engine to get all the information about your website and crawl it more accurately.

Why Websites Require an XML Sitemap

As per the documentation of Google, XML sitemaps are useful for huge websites, websites having large archives, new websites having less external links, and websites having rich media content. XML sitemaps are beneficial for every website as every website wants Google to know when the website has been changed or updated their website content.

How To Create an XML Sitemap?

There are so many formats available for creating sitemaps and all the search engines like Google can recognize. The standard format you can follow is to use XML with commands, which are present on the official sitemaps protocol.

You can create a sitemap manually but it will take a long time especially in the case of larger websites as it requires huge knowledge and command on the XML markup language and the sitemap protocols.

There are many different tools available in the market including plug-ins which are used for the famous CMS systems like WordPress that can generate an XML sitemap in seconds.

Here is the list of online sitemap generators:

How To Get a Sitemap of Website

You don’t have to make huge efforts for creating the XML sitemap of your website. It is very simple as you just have to enter the URL of your website to create the sitemap.

XML Sitemap: Create such an XML sitemap that will get submitted to different search engines like Google, Bing and all such search engines to assist them to crawl your website more efficiently.

• Text Sitemap: Create a text sitemap for maintaining a plain list of your all web pages.

• HTML Sitemap: Generate an HTML sitemap that will allow the website visitors to navigate your website without any hassles.

How to Make Your XML Sitemap Easily Searchable by Google?

To make your XML sitemap get easily searchable by Google, you need to add the sitemap on the Google Search Console account. You can access the sitemaps in the search console by routing to the Crawl and then ticking on the Sitemaps. In this way, you will see if the XML sitemap is added to the search console or not. If the sitemap is not present in the search console, then you have to click on the “Add/Test Sitemap” button which is present on the right side of the image represented with an arrow.

Search console

The above image gives the abstract of XML sitemap which is helpful to check that all the pages in your sitemap have been indexed by Google. You just have to ensure that your submitted and indexed sitemap should have the common figure. Checking all these things, you can save your website from any kind of error and fix them to make your website more accessible.

Now, Create XML Sitemap for your website to be more search engine friendly..!!

XML sitemap plays an important role in indexing your website on the search engine and it is suggested to create an XML sitemap for your website and submit it to the search engines. This will definitely help your website to improve its ranking on the search engine result page. Are you looking for the best SEO services for your website? We at NarmadaTech have immense experience in handling different types of SEO projects of different industries. We have the best and most talented SEO experts with us who are aware of all the SEO strategies and keep themselves updated with the evolving search engine optimization trends.

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What is Website Audit and Why it is important?

The website audit is the best thing one will ever perform to understand all the lacking points of their website. If your website is not performing well online, then it might be possible that you are lacking somewhere to grab user attention. A website audit process will help in understanding all the negative or improving points of your website. By doing this, you can enhance the performance of your website and get good results on the search engine result page.

Here are some top benefits of having a website audit

1. Increase Conversion Rates
Website audit takes so much of time in analyzing the real cause of not getting the result on your website. There are so many things come under website audit like checking the top landing pages, the design, the content, call-to-action buttons and many more. Examining all such things takes months to understand where exactly you are getting the right response. This is the way from where you can increase your conversion rates.

2. Enhance Your Organic Search Visibility
Keywords play an important role in increasing the online visibility of your website on the search engine result page. If you are aiming to improve your organic search visibility, it is important to understand the SEO process and make a proper plan to execute a streamline SEO process. By following the best SEO practices, you can take your website on the top position of the search engine. Website audit will help to find out the lacking SEO tactics which are stopping your website to get a solid traffic.

3. Strong and Unique Content
A proper and deep website audit will check the things properly as you will get to know everything about your websites like bounce rate, page views, search engine indexing, traffic, and more such. Having a high-quality and unique content helps a website to make a good impression on the search engine as well as attracts a large user base to visit your website. The website content audit process will help to analyze the reasons for which your content strategy is getting affected.

Website Audit

Well, there are so many things that one needs to consider in the whole website audit process. If you are a business owner and have a website to represent your business, then you must improve the ranking of your website to shine on the search engine. For knowing all the positive and negative points about your website, plan a proper website audit process and make your website more visible on all search engines. NarmadaTech is a leading Digital Marketing Agency having years of expertise in handling diverse projects based on SEO, SMO and PPC and whole digital marketing process. Our digital marketing experts are highly qualified and skilled in managing all types of processes that meet user expectations. If you are looking for the website audit service, then our team can provide you with the best-in-class services that will satisfy your needs.

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Gmail 2018 update: Read more to know new features and how to get them

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Gmail is the most popular email and recently, made massive official changes with an impressive visual redesign on the web. The new Gmail has rolled out globally and indicated that it won’t be available for all users but the invitations will be sent to opt in rather than being able to do it by themselves. The lead product manager of Gmail says that “the redesign was done to make people productive and safe.” It seems that the series of changes made by Google has a complete distinct sense and going to be treated more like customers of Google business, which is not at all a bad thing.

Here is everything you should know about the latest update

The update is primarily for the web version of email service and brings features of artificial intelligence and security. Are you curious to know what is new with Gmail?

    • Major redesigning – Gmail has been revamped totally and got a complete new look. Starting from Compose to sidebar of Gmail, everything is changes. Even there is a new bar on the right side for add-ons. Now, you can even click attachments sent in mail without opening the thread. And guess what, snooze feature in email!! Yes, you can hover over your messages to RSVP or archive or snooze mails. It is estimated by Google that Snooze feature can save over 100 million opens every month.
    • Confidential mode – It lets you create an expiry date for emails and you can also add two-factor authentication to ensure that the recipient access the email.

Gmail Confidential

    • Information rights – There are so many new controls to let you limit the activities of email recipients on your message. These controls are called as “Information rights Management”. You can remove the options of copy, forward, print, download in your message. It allows to secure your messages from being shared for wrong purposes.
    • AI integration – Finally, Google’s AI has been leveraged by Gmail. Gmail can remind you for responding to messages and with smart reply, you can respond to emails by using the auto responses. High-priority notifications are also shown with the help of AI and Gmail can also smartly recommend you to unsubscribe from mailing listing considering the number of emails sent by sender and your reading rate.
    • Tasks, add-ons and integrations – There is new side panel in the inbox of Gmail that allows to quickly create, edit or reference invites of Calendar or write notes. The third-party business apps can also be accessed easily through new side panel. Also, manage to-do-list in Tasks by creating tasks, subtasks and add notifications for due tasks. Still not enough.! Drag and Drop an email to Tasks to create a to-do and it will appear in your calendar.

Gmail Tasks

  • Security warnings – Google has identified the Business Email Compromise threats, when someone tries to impersonate to gain confidential information. For better prevention of phishing, Gmail warn users about the suspected email and recommend to move these type of messages to spam, that provides clear call to action.

How to get the new Gmail?

  • For Personal Gmail accounts – Login to your Gmail and click the gear icon in the top right corner. If the update option is available for you, you will be able to see the option “Try the new Gmail”.
  • For S Suite accounts – Ask admin to enable new Gmail on G suite account. The admin needs to go to the Admin console and allow users to access new Gmail. After this option is turned on, the user will get option of “Try the new Gmail” under Settings.
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How You Can Leverage Your Business from Mobile App Development

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In today’s era, the global mobile space is gaining incredible popularity with a wide variety of mobile applications that are making their presence to the great extent. To thrive in this vast economic environment, businesses need to get on to the bandwagon while getting introduced with highly functional and fast-paced multi-channel challenges for their targeted audience. With the expanding reach of digital platforms and mobile applications, businesses have taken a paradigm shift towards digitization and social media applications. The integration of mobile applications has truly complimented the positives offered by digital platforms and fulfilling the demands of this mobile savvy generation.

If you are also a business, selling an extensive range of products, having apps to advertise your business can help you to generate more leads while building strong customer relationships. thus, it can say that the mobile application development is associated with influencing human to machine interaction that bring your business to the next level.

Ways to Leverage Your Business from Mobile App Development

  • Connect Better with Customers: As around 2.6 billion people use highly-featured mobile devices, having your own mobile application helps you connect better with your customers. you can serve and stay connected with your customers through a solid mobile presence.
  • Boost Sales: With the increase in customer satisfaction, the graph of sales also increases. Also, when these satisfied customers give positives reviews about your products, the consumer demand grow unexpectedly that lead to great returns on your investment.

Boost Sales through mobile app

  • Ease and Convenience: Professional mobile apps for business marketing provides you with the ease and convenience of sharing your business information while promoting your services and products at any time and anywhere.
  • Affordable Access: You can easily have an affordable access to the extensive repository of information such as videos, e-catalogs, media files and much more online accessibilities.
  • Stand Out of the Crowd: One of the best advantage business can get through mobile app development is uniqueness. With a unique and interactive mobile app development, businesses can make their new pathway and stand out from the crowd.

There are several companies available offering mobile app development services, but NarmadaTech Solutions Pvt. Ltd is the best and reliable among all with vast experience and profound knowledge in the industry, NarmadaTech has gained a great reputation as a reliable provider of mobile app development services. We employ strategic planning, quality resources, and codes to accomplish customized mobile app development as per the business requirements.

Availing our mobile app development and mobile app marketing services helps you to reach your targeted customers and ensure the accelerated growth. Apart from remarkable mobile app development, we also serve our clients with app promotion, content marketing, PPC, search engine marketing, online reputation management and YouTube promotion services. Visit the website to know more details.

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How AI Will Transform Your Business in 2018

In today’s time, technology is evolving at a rapid rate and daily new concepts are getting involved with different businesses. It is our responsibility to walk with current technology trends and adapt them in your business. By doing so you will able to keep your business updated as per modern technology advancements. Artificial Intelligence in the business world is taking a huge hype as business owners are involving more and more in this technology to grow their business all over the world. AI and machine learning are getting huge importance in the business world to sustain a competitive edge.

Let’s See How Artificial Technologies in Business Are Making Its Impact

 

 

  • AI Is Exploring the Sales Team

Artificial Intelligence help sales team to view the real-time statistics about the revenue generation just to keep a constant watch on the figure. The role of the sales team is highly important as it is the most important part of any business. There are different types of AI tools that support in comparing different strategies and doing planning for a closing of any deal successfully. Using different types of AI platforms, you can analyze different aspects to judge the success of your business. In this manner, with the use of AI tools, the sales team will improve the way of working and can make more productive growth for providing huge success to your business.

  • Ability to Provide Marketing Support

Artificial Intelligence in business is playing a vital role as it has all the features to meet the business requirement. With AI, you can find the right audience as per your business theme. It is very important for business owners to target the right audience for getting a good response. Artificial Intelligence has full capability to provide a medium to different owners in finding the right set of audiences as per their business. The ability of this platform lies in finding the right strategies and right audience for improving the business growth and revenue. That’s why it has been said that AI is the new future which is evolving in every sector providing huge benefits.

  • AI Is Increasing Employee Engagement

Employee engagement is the most important concern of every workplace. It has been analyzed that more than 60% of employees are not happy at their workplace. Employees are the real fortune any company has and that’s why it is important to engage employees to increase the productivity of the company. Artificial Intelligence has invented chatbots for providing an easy and flexible communication way to internal employee team. Using the effective AI tools and communication mediums, you can boost employee communication and engagement for the betterment of the company. AI is helping every single sector to improve the inner strength and gain massive profit in their business areas.

Conclusion

Artificial Intelligence is the most trending technology which is getting a wider scope in almost every industry sector. AI has all the capabilities to explore its reach across different business areas. You can benefit your business by adopting new technologies which are emerging every day having exceptional features to benefit your business.

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Know Why Blogging On an Open Source CMS Is Beneficial

Becoming a successful blogger is not as easy as it seems, it requires a lot of hard work and resources. First of all, you need to have a professional website, innovative ideas, a good quality content and then you need to publish the same on different online platforms for user engagement.  Now, when it comes to picking the best blogging platform, CMS content management system becomes to the most convenient choice for bloggers. It enables a blogger to create and publish an engaging content on the website.  Also, when you try to find out the best blogging platforms, you may come across the term “open source”.

Well, Open source is the proprietary form of software or a source code of the software, that helps in its operation. this is effective for a business that needs to be built on a framework, it allows web developers to check the internals of a machine and get the ways to emphasize the code to build a sort of applications through it. There are a plethora of open source content management systems available, but nothing is as reliable as WordPress and Drupal because of their ease, versatility, ease, support, and affordability.

Why Blogging on Open Source CMS is Beneficial?

  • Easy to Customize: Working or blogging on open source content management is quite easy as it is built to be extended. with a plenty of options and functionalities, it is often easier to customize as per the demands.  this also allows developers to integrate existing plugins from the scratch.
  • Cost- Effectiveness: Another benefit of utilizing the open source CMS is that it is cost-effective as compared to other systems. these days, developers strive to build more features of the system while releasing plugins in order to enhance its functionality.
  • Safe and Secure: Security has always been a major concern for bloggers and developers at the time of accessing the code. Well, open-source CMS keeps the data and website safe and secured.
  • Versatility: As open source CMS provides you with substantially more options, thus you can expect a great versatility that drives innovation. this versatility lets bloggers and developers provide the ultimate user experience without having any hassle of functionality that may encounter on the blog.

There are several companies available that are solely dedicated to building new WordPress plugins and templates in open source CMS, that simply means availability of more opportunities and options, but nothing is as reliable as Narmadatech Solutions Pvt. Ltd. We are the fastest-growing software company in Indore, offering unbeatable open source content management system services at affordable prices. Our team holds extensive knowledge of state-of-the-technology and frameworks that are associated with CMS. Hence, what are you waiting for? Just opt for our open source CMS services that surpass all your expectations.

To know more details, you can visit https://narmadatech.com

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Roles and Importance of Social media marketing

If you agree that in today’s era you start a business you have to create a website to reach more customers. Many people globally promote their work, products, services, by creating their online presence.

But only using a search engine to promote your website has become an old trend. Now there are more options available one of them is social media marketing so u can ask that : 

  • Why social media?
  • What are the benefits of social media marketing?
  • why is social media beneficial to promote your brand?
  • Why should you use a social media platform to promote your product or service?
  • Why u need to use social media marketing while you can only use only search engine optimization?

Well, it is estimated that there are 2.46 bn active social media users are around the globe and trust me it is a really big number that means social media has made its own reach. There are users who are associated with different social groups, companies, countries and so on. 

Why Social Media Marketing?

  • Cost-effective

Yes, it is very cost-effective and if I say cost-effective I meant cheap. As we know that a traditional marketing campaign has involved tv, radio, print ads, etc. and if u choose one of them such as tv ads it will cost you in millions similarly radio and print ads also demand a lot of expense.

While using social media you just need to create a profile and that is it. You just need to maintain the consistency of posting content related to your brand or services on social sites. Social media provides you an easy reach of customers. You can register your site on different popular sites and maybe you need to spend a little money on different sites but the result you get from it is worth.

  • Customer Reach

As we have mentioned it before that there are 2.46 bn active users are on social media. Yes, they all are not your customers but it’s really easy to target your customer while using social media.

Every social site has a database of its users and you just need to choose the categories which have provided by these sites. You can choose them by age, gender, qualifications, their work etc.

The best thing about social media promotion is it will only pop up to those whom you want them to see.

  • Improves your ranking on search engine

Ranking on 1st page on the search engine, you need to get popular. And that is what social media do for you, although It does not directly affect the ranking  using it smartly can definitely give some good results

To rank your site more on the search engine you have to make sure that you should create high-quality content which also integrates your selective keywords of your companies services to boost your page. Your content like infographics, blogs, business information should more relevant which will help to make your site more engaging and credible.

  • Brand awareness

Social media platforms have good reach. It is easy to promote your brand on social media once you have created your profile on different social media platforms make sure that you already have uploaded some good content in your different social media platforms to get engagement for users then tell your employees, other associates, business partners, sponsored partners to like and share about your brand and services you offers

It will help in increasing your brand awareness. It is also helpful to give updates about your companies and services which is time-saving.

  • Effective brand recognition

Brand recognition is one of an important goal of every company’s marketing strategy. It is really important that your consumer should know about your brand. While using traditional media it needs hard work to reach your target segment especially when your target segment size is big.

While using social media it has become really easy to reach your target customer from different and you also don’t need to buy different media to promote your brand again and again. You can implement a good target marketing strategy and design a campaign as this will help you to boost your brand recognition to your target customers.

  • Increase conversion rate

One of the best advantage of social media promotion that a strong strategy helps you to increase your customer conversion rate. Social media followers tend to have more trust in your brand which influences them to visit your site. You also keep them updated about your services and how these services are beneficial for them at the same time start interacting with your audience and make them feel that they are very important part of your business.