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How artificial intelligence is used in bixby

Artificial intelligence (AI), the ability of a digital computer or computer-controlled robot to perform tasks commonly associated with intelligent beings. The term is frequently applied to the project of developing systems endowed with the intellectual processes characteristic of humans, such as the ability to reason, discover meaning or learn from past experience. On the other hand, some programs have attained the performance levels of human experts and professionals in performing certain specific tasks, so that artificial intelligence in this limited sense is found in applications as diverse as medical diagnosis, computer search engines, and voice or handwriting recognition. The core problems of artificial intelligence include, programming computers for certain traits such as:

  • Knowledge

  • Reasoning

  • Problem-solving

  • Perception

  • Learning

  • Planning

  • Ability to manipulate and move objects

Machine learning is another core part of AI. Learning without any kind of supervision requires an ability to identify patterns in streams of inputs, whereas learning with adequate supervision involves classification and numerical regressions. Classification determines the category an object belongs to and regression deals with obtaining a set of numerical input or output examples, thereby discovering functions enabling the generation of suitable outputs from respective inputs. Mathematical analysis of machine learning algorithms and their performance is a well-defined branch of theoretical computer science often referred to as computational learning theory.

Artificial intelligence future in Robotics is also a major field related to AI. Robots require intelligence to handle tasks such as object manipulation and navigation, along with sub-problems of localization, motion planning, and mapping.

Samsung Bixby is an intelligent, personalized voice interface for your phone. Samsung Bixby lets you seamlessly switch between voice and touch modes. Just speak using natural language and Samsung Bixby will execute your command.

Samsung Bixby provides 4 main features:

1. TALK

2. VISION

3. REMINDER

4. HOME

TALK

It is a new way to interact.

To activate Samsung Bixby talk you simply press and hold the dedicated Samsung Bixby button on your device, or say “Bixby,” or tap it on the Samsung Bixby home screen to wake it up. It is easily activated.

Samsung Bixby talks Works simultaneously across multiple apps including Camera, Gallery, Call Settings, and Message. For example, if a user wants to send pictures to a friend, they can select images in their Gallery by tapping them, and then tell Samsung Bixby to send the selected photos to their designated contact. Meanwhile, Samsung Bixby continues to work in the background to continually support the user, without affecting other tasks they might be working on.

In Samsung Bixby talk, we can easily switch back and forth between each interaction mode- From voice command to touch text and back to voice.

VISION

Samsung Bixby Vision interface is used to detect what users are looking at and take action according to what they see. With Samsung Bixby vision interface you can look at your world in a new way. To use this service, GPS must be turned on. In its visual interface, you can translate foreign languages without using a translator.

It provides facilities like shopping, recognizes landmarks and searches images. It reads QR codes, barcodes, and wine labels. If you’ve already taken or downloaded a photo, Samsung Bixby can discover more about what’s in it.

Search Smarter For ex: Frame objects in your viewfinder, or bring up a photo from your Gallery or online, and Samsung Bixby helps you discover hundreds of relevant images.

REMINDER

On the Samsung Bixby Home screen, users can access stored reminders via the Reminder app, Reminder widget, Reminder cards. While reading an article or watching a video or movie, users can also use Reminder to mark and to remember the place where they need to stop and resume.

Users can access stored reminders via the Reminder app, Reminder widget, and Reminder cards on the Samsung Bixby Home screen. Samsung Bixby learns your routine, remembers what’s important to you, and then it works with your apps to get things done. Set up smart reminders to get notified when and where you need to.

Just talk, tap, or type what you need and Samsung Bixby’s there.

HOME

At a single click, you can see you’re all the important content and data. With Samsung Bixby Home function, you’ll get what you need in a glance, without having to open a single app.

Whatever you’re looking for is just a tap or swipe away. In a single tap, you’ll see upcoming appointments, today’s photos, tomorrow’s weather and many more things just at one place.

For ex:

Morning workout

Lunch break

Nightly commute

Beach day

Benefits of Samsung Bixby:

1. Make mobile payments with Samsung Bixby.

2. Manage your alarm with Samsung Bixby.

3. Samsung Bixby helps you navigate through your day.

4. Post status updates on your voice with Samsung Bixby.

5. Samsung Bixby Vision can help you see beyond the label.

6. Samsung Bixby gives you in-depth information about places, products, images, and more.

7. Scan business cards and save to your contact list with Samsung Bixby.

8. Unlock your phone with your voice with Samsung Bixby

9. Avoid heavy traffic and find the fastest way to work with Samsung Bixby.

10. Use Samsung Bixby Voice to search for old vacation pics, post them to Instagram, or even send to a friend.

11. Ask Samsung Bixby if there are any good coffee shops nearby, and Samsung Bixby Vision will bring up.

Artificial Intelligence (AI) has gained worldwide exposure over the years. We are seeing the increasingly advanced application of AI incorporate mainstream computing. In this post, we examine how website development is benefiting from artificial intelligence (AI), as well as some unique integration challenges.

Modern mainstream website development has focused on the building of a customer-facing front-end presence on the Internet and the integration of the front-end with enterprise back-office operations. Narmadatech is an industry-leading open-sourced platform for building such enterprise websites.

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Best Techniques To Learn SEO Activities

SEO stands for Search Engine Optimization which is used to improve traffic on the websites. It is the process of improving the online visibility of your website on Search Engine Result Pages (SERP) like Google, Bing, and Yahoo!, which increases the number of visitors or helps to get more leads onto your web pages/website. It is a strategy which helps a website to get top ranking in search engines. SEO simply contain little modification of pages of the website according to their proper SEO format.

Search Engine Optimization is an activity which is done after website development, it is a technical process which we use to improve our website’s visibility on the search engine result pages. It is a method of driving more audience who visit the website and convert them into customers.

Types of SEO

There are 3 types of SEO techniques:

White hat SEO technique follows all the guidelines of Google and algorithms of Google to optimize a website and it targets the human audience.It contains high-quality content, HTML optimization, link acquisition campaigns and restructuring of a website. Peoples who invest for long-term for their websites believes on white hat SEO.

Blackhat SEO is a technique which does not follow the google guidelines and algorithms. It only focuses on search engine ranking, not on the human audience. It includes keyword stuffing, hidden text, hidden links, and cloaking. Blackhat SEO is used by those peoples who want quick growth on ranking but it not long lasting.

Grey hat SEO is a mix-up of white hat SEO and Black hat SEO. It may be both useful and harmful. This technique mainly targets to attract users or encourage the users to stay on the website. It includes HTML, CSS, quality content separate page for each keyword etc.

Following are the processes of SEO which we implement during the website optimization.

Two kinds of processes in SEO :

  1. On-Page SEO
  2. Off-Page SEO

On-page SEO – On-page SEO is the process of optimizing or modifying individual web pages to get the better rank of the website on search engine result page. Creating title, Meta keywords, Meta description and a unique content with their proper character length and format is the activities of On-page SEO, here are some on-page optimization factors you should keep in mind while optimizing your websites. Below are the brief descriptions of the activities of On-page SEO.

  • Title Tag – It is displayed in the top bar of internet browser.
  • Meta Description – It is the description of your web page which appears on search engine results.
  • Meta Keywords – List of all the keywords related to your web-page.
  • Keyword Density – The density of keywords in the Website content should be 2-5%.
  • Header Tag – It differentiates the heading and subheadings of the page from the rest of the content.
  • Image Optimization (Alt Tag) – Tagging images lets the search engines know what the image is about.
  • Url Optimization – Clean, simple, keyword related, static URLs are easier to optimize.
  • Page content Optimization – The content of the page must include the targeted keyword for that page.
  • Google Analytics – Installation required for tracking traffic data.
  • Google Webmaster Tool – Installation and verification required to view your website the way Google views it.
  • Bing Webmaster Tool – Required to view website the way Bing views it.
  • 301 Redirect – Set up a 301 redirect between HTTP:// and http://www versions of your domain to let search engines know that they both are the same.
  • Robot.txt – Control which pages on your website the search engines can and cannot crawl.
  • HTML Sitemap – Help search engines crawl every page of your website.
  • XML Sitemap – Give search engines, page information of the page they want to crawl and decide site content hierarchy.
  • Link Hierarchy – Control the Pagerank flow, the number of pages getting indexed and better user experience.
  • Internal Linking – Spread link juice throughout the website, establish information hierarchy and navigation.
  • Broken Link Check – Fix broken links by creating correct redirects. (Use online free tools )
  • SSL (Secure Sockets Layer) – Ensure user privacy.
  • Loading Time Check – Maintain the ideal page load time of 3 seconds or less.
  • Menu Readability – Improve user experience.
  • Mobile Device Compatibility – Along with the computer, mobile and tablets compatibility is a must.
  • RSS Feed – Help search engines find and index your new page/content faster.

Off-page SEO – Off-page SEO refers to techniques that can be used to improve the position of a website on the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results. Below are the brief descriptions of the activities of Off-page SEO.

  • Social bookmarking– Social bookmarking submission is an activity of optimization which enables you to save your links on online bookmarking sites. In this, we submit URLs of your website on social bookmarking sites which helps to generate traffic and also increase ranking on Search engine result pages. The links which we bookmarked on social bookmarking sites are considered as quality backlinks on the search engines.
  • Guest Blogging– It is an activity of commenting on another person’s blog to build relationships, authority and it also helps in link building of your website.
  • Blog Creation & Posting– Blog posting is another activity that is done in SEO which helps to get more traffic to your website. We regularly create & post blogs on the various blog posting sites which are liked and shared by website visitors that will increase your rankings on search engine result pages.
  • Directory Submission– This activity includes submission of your website into a specific category of a web directory. Some directories provide free submission and some are paid i.e., charge a fee to list your website in the directory.
  • Forum Submission– In forum submission, we take part in the online discussion and post new suggestions answers in forum websites, we only need to sign up on that websites. This platform allows posting new answers or replying to the old ones which boost traffic to your website.
  • Business Listing– It is an activity of listing your business in the Business Directory. It includes the submission of all information about your business in their specific category.
  • Classified Submission– It is an act of online advertising, this is a platform for promoting products and services. We create ads including all the information about your business and promote it on classified sites. This is known as Classified Submission. It is also very helpful in generating more traffic on websites.

 The submission links are easily available on google search engine. You can search for it and start activities to increase the ranking of your website.

     Some modern techniques which we can use to improve our ranking i.e.,                

  • Mobile Friendly: In the current world, more peoples are using mobile devices to make sure that your website is mobile friendly. A mobile-friendly website takes less time to load and users easily get information. If you have a mobile-friendly website then users can easily access website anytime and from anywhere.
  • Social Media: Promoting Products or Services on the search engine is the primary method. We also promote through social media which is also very helpful to generate traffic on the website. Social media is a powerful tool which you can use to boost up your website. In the current world, peoples are using social media so you take advantage of this and get more audience to increase traffic.
  • Images/Videos:  Posting relevant blogs, images, and videos on social media platforms is the best and easy way to increase visitors to your website.You should use more effective images and videos instead of content on social media platforms. If there will be an effective image or video then they spend more time to stay on your website because usually, people don’t enjoy reading long content they always want something new and creative.

As we have seen above the strategies and technique of SEO to link building and improving rank of our website but as we know that by increasing traffic and involvement of black-hat SEO activities people use short methods so they can achieve good results within less time so, to overcome this problem google introduced every year new algorithm through which Google kept tracking the users and website activity and make possible to keep all work user friendly.           

How to submit your website to Google Analytics and Google Webmaster?

Google Analytics is the service of Google which is used to track traffic on the website, it shows the statistics and metrics of our website. It helps us to check the number of visitors coming to our website and also check from which country they are coming, which keywords they are using to find our website. By submitting website on google analytics we can easily maximize traffic and conversion rate. Here are the steps of adding google analytics to our website:

  • Open Google Analytics on the search engine or open this link www.google.com/analytics/ for sign up/sign in. Then it will ask for your Account name, Website name, Website URL, Category of your website and Time zone. After filling that fields click on the ‘Get Tracking ID’
  • On clicking it you will get Tracking ID and Tracking code of your website.
  • Copy the Tracking code and paste it into the <Head> section of your website’s source code (HTML/PHP) in every single page.
  • After placing the code you will have to wait for 12-24 hours because Google Analytics needs some time to crawl your website.
  • Now, your website is successfully submitted to Google Analytics, your website is ready to show Google Analytics Report.

After Logged in to Google Analytics you can check the number of users which are active right now, the number of new users, from which country traffic is coming. you can also check the reports according to any particular date, week or month.

Google Webmaster is a Google Search Console is a set of tools in which we submit a website for indexing and crawling. Indexing is just a process of submitting web pages on google search by which Google will able to find web pages and add it into the Search Engine Result Pages and, Crawling is a process in which Google visits your submitted web pages for the tracking purpose and it is done by Google’s Crawler. With the help of these tools, we can track how Google is indexing our website. We can check the status of indexing, crawling etc. Now, below are the steps of adding website into Google Webmaster:

  • Open Google Webmaster or click this link https://www.google.com/webmasters/ and sign in using website’s google account.
  • After signing in you will see a button ‘ADD A PROPERTY’. Click on it and paste your website’s URL in the box and again click on ‘ADD’.
  • Then you will get a search console screen, there will be two options ‘Recommended method’ and ‘Alternative methods’. Click on Alternative methods and choose HTML tag.
  • After choosing HTML tag you will get an HTML code in the box. Copy that code and paste it into your website’s <head> section and save this.
  • Again go to the search console screen and click button ‘Verify’. After clicking you will get a message “Congratulations, you have successfully verified your ownership of (website’s URL)”. Now your website is successfully verified by Google.
  • Now, https://www.xml-sitemaps.com/ go through this link for generating a sitemap of your website. Paste the URL of your website into the textbox and click on ‘Start’.
  • Then you will get a sitemap.XML file, download it and send to the developer of your website. He will add sitemap file to your website and it will automatically fetch from google.
  • Now go to the Google webmaster and open your website URL, then on the justify, you will see ‘Crawl’ named option. After clicking you will again get the various options, choose ‘Fetch as Google’ option and paste URL of the second page of your website and click on ‘Fetch’ button and repeat the same process for all pages of a website. You can also fetch for mobile phones from the drop-down list by selecting Mobile: smartphones.

Now, your website is successfully submitted to Google Webmaster for indexing. You can check the status of crawling and indexing anytime.

In the current competitive market, SEO is important to maximize the online visibility of the website. If you want more users then it is necessary to get a good position on your website on the search engine pages. If the position of your website is good and it is on high ranking i.e., on the first page of search engine then it will be easy to get more traffic because users usually visit the websites which are on the first page or two. So your website should be listed on first two pages of search engine.

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Exclusive features of Magento

Magneto is world’s no. 1 open source e-commerce platform written in PHP framework. This can be used to a dynamic web application, develop modern that makes Magento a powerful e-commerce feature. Web content management system that allows users to have significant control over their website’s setting, appearance, functionality, and plug-ins. Magento is the ultimate e-commerce solution. Magento’s catalog management, search engine optimization, and powerful marketing tools give it the ability to create sites for merchants that provide their customers an unrivaled shopping experience. These features make Magento rich in e-commerce platform solution that offers complete control over the ability and functionality to their merchants for their online channels.

These are some exclusive features:-

  • Strong Data Encryption, Hashing – Strong data encryption based on AES-256 and strong hashing based on SHA-256. Database keys are easily managed and updated.
  • Content Management Structure – WYSIWYG editor is used by Magento’s CMS for rich content support. Create menus, restrict publishing privileges, Build complex content pages and create multiple versions of a page. Different hierarchy trees for each website and store view individually or en masse can be easily added to CMS pages for navigation menu and to delete, create or copy.
  • Rollback & Backup – Rollback and backup is very useful when testing new customizations or modules or even upgrading your Magento version as you can manage and schedule its backup operations. There are 3 types of backup provided by Magento, database, and media backup system backup and database backup. You can create a new code see the impact of review and customizations, but this feature is not recommended to be used in production environment.
  • Advanced Attribute Customer Management – Magento Administrator Interface handles the customer account and address attributes where you can improve your sales and marketing efforts with an advanced management system. The Magento administrator interface is also used to create customer proles and customized marketing campaigns.
  • Actions for Logging of Administrator – You have the ability to see edits, views, and deletion and even track and review all the actions the administrator user takes. Specific administrator users are connected to logs where they can see the actions taken and when those actions were taken and many more such things.
  • Programmed Reminder for Email Marketing – The email campaign reminders are customizable and configurable for a variety of factors including cart value, quantity, frequency and more. These automated reminders are sent to customers with abandoned wish lists and shopping carts which helps in increasing the customers to the website.
  • Add to Cart by Stock Keeping Unit (SKU) – SKU is especially for B2B customers as without having to go into product pages you can streamline the ordering process, by enabling them to enter in a list of SKUs. This will help in simplifying recurring orders, large orders and offline ordering based on catalogs.
  • Solr Search – Solr search provides vendors with site-search options and developments in quality, relevancy, and speed of search results provided to customers which is a substitute to the standard Magento search. There are layered navigations and features like synonyms/ stop/ spelling words and weighted attributes which enhances the search quality and performance.
  • Caching for Full Page – Caching reduces the load and generally improves the response time of servers. With the help of caching the primary pages, products, category and CMS pages for all the users and session users the performance of website’s boosts.
  • Index Optimization – Index Optimization doesn’t impact the customer’s shopping experience but enables faster indexing. The site performance is never hampered and still, it is easy to update and add new products more frequently while ensuring promotions, navigational menu’s, URL’s, and product search tools are up to date. Indexing is automated and a full re-index may not have to be performed for incremental indexing.

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6 Most Popular CMS development platforms

Today in the digital world, it is important for every business to keep their website up to date. Outdated and poor content on the website cannot only cost the company but also put bad impact to its valuable customers but also affect its position in search engines. In this informative economy success completely depends on the information that is provided to the user. Content is the backbone of the website.

We as a CMS development company offer custom CMS development solutions to the customers and clearly understand the need of their customer. CMS is a web application introduced to easily add, edit and manage the content of a website. Narmadatech offers a wide range of CMS development services. We make use of latest trends and technology to keep in mind of the needs of the customer. And get the best feedback from the user.

There are numerous CMS development platforms some of the most prominent website CMS platforms which are open source and based on PHP MySQL that are

1. WordPress Development Services

At Narmadatech we offer the best WordPress development services at a very affordable price. Our innovative WordPress theme development is compatible with all type of industry verticals and business models. Our dedicated team of WordPress developers delivers WordPress plugin development, theme customization and maintenance services, followed by high-quality technology tools and state-of-the-art infrastructure. This platform allows the user to construct a website in any kind. Sony, eBay, Facebook, LinkedIn etc. are some of the brands which use WordPress as CMS.

2. Joomla Development Services

Narmadatech, a Joomla development company offers the wide range of Joomla website development services which is compatible to small and large enterprises. Joomla is an open source content management software which is based on PHP and stores their content in MySQL. Our best Joomla developers are experienced and qualified to do their best in developing websites. They are keen to solve any kind of complex problems and give out the best results of it. We provide 24/7 services to solve customer queries.

3.  Drupal Development Services

Narmadatech is an extremely Professional, Skilled & Experienced Drupal Website Development company. As one of the very good Drupal Web Design & Development, we at our company endeavor hard to enable the best Drupal development services to our clients. We have dedicated Drupal developers and We work with various companies ranging from startups to large Companies. We provide Drupal CMS development services to address our clients’ toughest challenges.

4.  Magento Development Services

Magento is another one-stop CMS development service, it is an eCommerce website development platform. Narmadatech is a best Magento website development company which has the number of experienced and skilled developers who developed the best e-commerce website using Magento. We serve quality Magento web development solutions with custom Magento development.

5.  Opencart Development Services

Narmadatech, an OpenCart development company is expert to serve best OpenCart services from small to large companies. Our dedicated OpenCart developers have many years of experience in developing the Customized OpenCart website. We have great OpenCart custom theme developers who are innovative and deliver best results to the clients as per their requirements. Narmadatech is able to provide 24*7 support and services in development and will help to increase ROI.

6.  OsCommerce Development Services

OsCommerce stands for Open Source Commerce which is the best platform of e-commerce; it provides the number of features such as OsCommerce Module development which helps to set online shops in an easy way. This platform is easily available at free of cost and it is released under General Public License. Narmadatech has proved as the best company of OsCommerce Website development, which has intended OsCommerce theme developers. They delivered OsCommerce development solutions according to the requirement of clients.

 

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10 Tips How to choose Good Web Developer

This is one of the most challenging tasks to choose the person who has the ability to convert your idea into actual software i.e., a good developer. Many people say that it is extremely hard to find a great programmer if you are not from that background. But it is possible when you follow this blog until the end. The software created by a developer reflects his experience, creativity, and a way of thinking. So, your thought process while selecting a developer should be clear. The developer is the valuable asset of your business as they represent your company. Many service-based companies often don’t realize that they made the wrong decision in selecting the employee until something went wrong.

“Any fool can write code that a computer can understand. Good programmers write code that humans can understand.”- Martin Fowler.”

 

Here are  10 most important things you should consider while choosing web developers:

1. Good technical skills

Many hiring managers make a mistake that they hire a developer from the checklist of requirements. Instead of taking an account of their technical skills. A developer should have the knowledge of new as well as old programming languages. He must aware of the technical terms of every language. A developer should possess impressive technical skills which will benefit your business in reaching goals.

2A positive attitude

the developer should have the positive attitude toward the role as well as the company. It will benefit him as well as the company in communicating and understanding the project guidelines. Attitude is the thing which is noticed in every field whether you are a developer, designer or a marketer.It reflects the human personality that how he deals with the situation.

3. Great communication skills

The developer should have good communication skills. Many times a developer has to communicate with the client for project related tasks at that time developers communication skills are judged by his way of talking to the client. He must have fluent English because most of the time developer has to deal with foreign clients.

4. Quick learning ability

Good developers are usually amazing and self-learners. They have the ability to learn new technologies on their own and not afraid to adopt new technologies. They have the ability to deal with complex problems with ease. Every programmer has to face such a situation where he or she doesn’t know the answer. The quality of good programmers is that they will definitely overcome the difficulty, they talk to their seniors and find the solution. The best skill a great developer can have is the skill of self-learning and they have mastered in it.

5. Broad technical experience

Great developers have worked with a handful of technologies long enough to become experts and give competition to many. Finding a good web developer who has worked on a product similar to your product is a challenge. The right programmer for your business will be experienced because of they aware of the right technologies. They will follow the programming standards and will create code that is clear and easy to understand and properly commented where necessary and can be passed on to any other easily. By combining their innovative abilities and diverse industry experience, they’re able to reach optimal solutions very easily and quickly.

6. Debugging skill creating

The code is not only the part of a programmer’s job but also to deliver bug-free software. When software doesn’t behave as expected, it is developer’s job to get to the root of the error as early as possible. Instead of spending hours in making changes, search for a developer who carefully investigates his own code and searches alternative path until the is resolved.

7. Ability to handle failures

This is extremely hard to develop a software which is error free. Many times when a developer creates a software which is not up to the mark then it will break down the programmer’s confidence. But hard to find the developer who can handle these kinds of situations. This is one of the main characteristics that a developer should possess. He should learn from his failure and positively move forward to deal with coming challenges.

8. Ability to plan

Coding is just not the role of the developer there is much more which also includes the planning. The developer should have proper planning from the start of the project to the end. Find a developer who has good planning ability for the successful implementation of the project. A great developer first learns about the requirement of the project rather than jump to write the code. He should have known about the project and have proper planning to execute it.

9. A good team player

A good developer must have the ability to cooperate with other teammates to solve their problems. He/she should eager to help others whenever needed. A good developer who play an active part, take the initiative to help make things happen, and they volunteer for assignments. They are always ready to share their valuable knowledge and years of experience. They have the leadership quality to keep other team members informed about the important project details.

10. Respect for deadlines

One can hardly find a project without deadlines. Everything that goes on in project management is related to deadlines. Developers have to complete the project within the boundary of time. They should respect the deadline of the project. It is very much important to fulfill client’s expectations. He expects the delivery of the project within deadlines and with good quality of work. Without quality work, never a project can be called as successful delivery. Both quality work and delivery within timeline complete each other.

 

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5 tools to make your website SEO friendly

Every business needs a good marketing strategy to promote their product or services so it will reach the target audience. If you have a business website and willing to promote on various search engine then you should opt for digital marketing services, it will help your website to rank well in the search engines and your target audience can easily find you.  For internet marketing, there are various tools available which will be beneficial in making your website SEO friendly and marketers can easily optimise their website and can fix the bugs of their website.

Every digital marketer knows the importance of tools that can help them easily perform their everyday tasks. Most of the activities in digital marketing has been completed with the help of tools.

Following are the major tools that every marketer should know.  

1. Google keyword planner

Google keyword planner is the product of Google AdWords advertising platform. It allows users to find the list of service-related keywords and analyze them for use in pay-per-click campaigns. The keyword planner is a paid search tool but its data is extremely useful for SEO. Almost all the marketers use keyword planner tool to get the idea of keywords related to the service category, products, and landing pages. With the help of keyword planner, you can identify average monthly search volume for a specific target area.

Benefits of using Google keyword planner

  • It is used to identify and swipe your competitor’s keywords.
  • You can quickly find local keywords on google keyword planner.
  • Tool is very useful for those who are looking for niche markets and other topics to blog about
  • You can create AdWords campaigns in a very simple and easy way.
  • Use it as a guide to creating a base structure for your site.

2.Google analytics

Google analytics is a free web analytics tools which can be accessed by everyone who has google account, it provides statistics and comprehensive analytic of your website and tracks the live activity of users with the proper analytic report this tool also very important for SEO(Search Engine Optimisation) activities.

Google Analytics offers you insights of how users find and use your website. With the help of Google Analytics, you can track ROI for your internet marketing.

You can shift and sort your visitors with many numbers of dimensions. You can seamlessly combine Google Products like your Search Console and Adwords account. You can track and also use tracking codes to tag any advertising, social or PR campaign on any website/platform.

All you have to do is to insert a small amount of “tracking code” on each page of your website. You can track your websites audience, target country and you can also track the goal conversion of your website. Analytics is the only tool which gives you the complete information about your website i.e. it will show the scorecard of your website and it is updated continuously.

Benefits of Google Analytics

  • This tool is free to use
  • You can get updates on your website’s report through emails
  • The major advantage of using this tool is that you can compare your current website’s status to the historical data and can evaluate how your website is working.
  • The data shown by this tool is more accurate than any other tool.
  • It shows the detailed stats of the visitors, in other words, you can see the complete information that via which source users are visiting your website i.e.direct, campaign, referring or by search engine
  • You can track the activity of the users that how much time they are spending on the particular page.
  • You can set the goals on the analytics so that it will give the number of leads that are coming to the website    

   3.Google webmaster 

Google Webmaster is the mechanism through which Google link with the website. This tool applies its algorithms to analyze your website and bring issues related to your website. All the efforts are directed towards users for providing a fast and bug-free website. Webmaster has many features through which we can calculate our site’s running speed and issues related to coding or design portion, some features of webmaster are 

  • HTML improvements
  • Data Markup Helper
  • Removing unnecessary URLs
  • Sitemaps
  • Content Keywords
  • Crawl errors

Through its searching related activities, keyword analysis, data loading activities, and site speed. Google Webmaster Tools offers you the detailed information of your SEO campaign. It has the ability to track every ongoing activities and behavior of your website that provides you perfect direction for your websites.

4.Semrush

Semrush is a powerful competitive tool to determine backlinking and keywords ranking according to the search on monthly basis with proper analysis. It is a most important tool for social media marketing and online marketing by the use of it we can optimize the website. Using this tool you can create content according to a targeted audience and add keywords from low to high volume of search at the target region. Main features of semrush are –

  • Organic research
  • Backlinks
  • Advertising Research
  • Display advertising
  • Traffic analysis


Semrush shows you keywords that rank for your websites and the number of searches done for your keywords. This is very important information when deciding which page of your website to optimize on your site or which keywords to target when target audience.

5. GT matrix

GTMetrix is an application which offers a tool to help you analyze and optimize your website. Through this website, you get a free version with some basic

features unlocked, but paid plans are available for users, who have many websites and benefit to your website for analysis, with more targeting options,

more API access, regular URL monitoring, and PDF reports related to your website so you can easily examine it and explain to your developers or clients and make

website user-friendly and responsive. some of the main features are  

  • Get a summary of key performance indicators
  • Track performance with monitoring, graphs, and alerts
  • Test your page from multiple regions
  • Analyze your page on an actual Android device
  • Simulate devices, change screen resolution and more with the Developer Toolkit
  • Playback page loads with videos


GTMetrix is a tool that provides a slew of data that can make website optimization much easier – if you know how to properly utilize the data and implement changes. Also, real-time alerts from scheduled monitoring are used to maintain speed over time, and GTMetrix is very effectively providing these kinds of activities.