Over the past few years, the digital landscape has transformed dramatically, but SEO Optimization is still an important and effective marketing tactic to increase brand credibility. It becomes easier to generate organic search engine results while increasing quality traffic to the website by deploying the right SEO practices. It has been estimated in research that around 57% of B2B marketers generate more leads through SEO as compared to other marketing initiatives.
Talking about the SEO types, just like a coin has two sides, SEO also has two sides which are known as the types of SEO-
- Black Hat SEO
- White Hat SEO
Apart from this, there are many other types of SEO techniques adopted by businesses across the world in order to get an online presence. However, the major SEO practices used by marketers are-
- ON-Page SEO
- Off-Page SEO
ON-Page SEO: This technique refers to the activities that are meant to be done on the page before it is published. This helps to optimize the page on the search engine result pages. The activities involve in ON-Page SEO are backlinking, meta tags, meta description, Alt attributes, Image SEO. SEO yoast for WordPress, internal linking, H tags, URL structure and so on.
Off-Page SEO: This technique refers to the promotion of content after publishing. The activities involve in Off-page SEO are commenting, liking/star rating, answering questions of the potential customers and so on.
The Types of Keywords Used in SEO Practices:
Keywords play the most significant role to improve search engine ranking on Google. Begins with keyword finding and infusing in the content, there are various types of keywords that can be used in the content. Common SEO keywords are-
- Generic keywords
- Broad Match Keywords
- Long Tail Keywords
Some Quick, Actionable and Effective SEO Tips Are:
- Conduct Proper and Extensive Keyword Research
- Use Google Search Console
- Understand Your Online Audience
- Claim Your Address On Google Maps
- Address Customer Issues Through Your Blogs
- Use A Clear URL Structure
- Encourage Reviews
- Don’t Forget to Use PPC
- Write Unique and Relevant Meta Descriptions for Each Page
- Track Your Success Through Google Analytics
Concluding this, SEO is a mandatory technique to that pulls-in quality traffic, increases sales and leads, decreases cost per acquisition, builds credibility and trust. If you also want to leverage the benefits of SEO, then you should undoubtedly avail the remarkable SEO services provides by NarmadaTech. This is the best SEO company in Indore, offering reliable and affordable SEO services that benefit your business with huge sales and growth.