Digital-Marketing

Reasons That Make Digital Marketing Different From Traditional Marketing

With the increased competition in the business field, many businesses find it confusing to decide which kind of marketing to choose. Well, this decision for traditional marketing vs digital marketing gives the most bang for one’s buck. There are many questions arise that how to ensure that the marketing is working? How to reach the targeted group of customers? How to manage costs while implementing the best marketing strategy? Well, the answer may surprise you! You know that around 83% of businesses prefer to rely on digital marketing and receive favorable and measurable outcomes.

Here are the top 5 reasons that make digital marketing better than traditional marketing:

  • Real-time Results: When you go for traditional approaches of marketing, you have to wait for many weeks and even for months. But when you rely on digital marketing, you can easily achieve quick and real-time results. you can see everything in real-time which involves, number of visitors, bounce rates and conversion rates.
  • More Exposure: Traditional advertisement is limited to the locality, while digital marketing helps you to get more exposure throughout the world via different social media platforms including, Facebook, Instagram, LinkedIn, Twitter and so on.
  • Higher Engagement: When you use traditional marketing, you cannot interact with your targeted customers as the process takes so much time. Digital marketing allows your targeted customers to engage in real-time.
  • Instant Results: When you get real-time results through Digital marketing, it is possible to get instant publicity and results. You can get a new visitor every nanosecond and check all the shares and comments on your posts.
  • Higher ROI: Companies can implement proven digital marketing strategies and have more revenue growth expectancy. Higher conversion rates can help you to get benefit from higher ROI for your campaigns.

The above-mentioned reasons can make your doubts clear about traditional vs online marketing. However, you may not be an expert to do digital marketing on your own, you need to avail or outsource digital marketing services from any reliable company. Well, NarmadaTech Solutions Pvt. Ltd. is the leading name in the market, offering top-quality digital marketing services which involve SEO, SMO, content marketing, conversion rate optimization and so on. Our professionals know all the aspects related to digital marketing and help you to track real-time results.

Quality services, 24*7 customer support and real-time results are the reasons that set us apart from our competitors. Apart from digital marketing services, we are also known for mobile app development, email marketing, web design and development that improve brand exposure and credibility.

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How To Set A Perfect Digital Marketing Budget For Your Business?

Is your company struggling to achieve success through digital marketing? Are you looking for some ideal ways to set up your digital marketing budget? If yes, then you have come to the right place. Whether you want to earn hefty revenues or improve conversion rates, it is important to execute plans by keeping the costs under control. Never forget that investing a huge capital on digital marketing doesn’t mean getting greater success, but implementing the right strategies. You should first decide that what are the prior things for you that you think beneficial to achieve your set business targets.

Here are some proven ways that would be beneficial to set up your digital marketing budget plan:

  • Email Marketing: If you own a business and want to increase your reach while generating huge revenues, then Email marketing is the best option you can consider. According to the study, Email marketing is the most reliable digital channel to get ROI in a short time possible.
  • Blogging: When you post the compelling blogs, they have the potential to rank well on the search engines and increase the traffic on your website. they will also support your Email marketing campaigns and benefit your business.
  • Mark Social Media Presence: You should mark your social media presence by creating accounts over different social media platforms such as Facebook, LinkedIn, Twitter and Instagram and conduct the real-time tracking to see the measurable results.
  • Calculate The ROI For Social Media: It is easier to spend a lot of time and money on social media advertising but at the same time, it is important to calculate the return on investment and reassess your digital marketing budget.

These are the ideal ways to set your digital marketing budget while getting real-time results. Now, if you are also seeking the ways to set a perfect digital marketing budget for your business, then these ways may help you filter your options for the same. Also, you can contact the expert digital marketing team of NarmadaTech Solutions Pvt. Ltd., the best company in Indore, offering a wide range of digital marketing services at cost-effective prices. Whether you want to know about SEO, SMO, PPC, email marketing or content marketing, our team will provide you with the best assistance that meets all your expectations in terms of quality services and support to set Digital Marketing Budget for your business.

 

 

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Winning Strategies For Lead Generation Through Content Marketing

Do you feel lost when you try several ways to generate leads for your business through content marketing? If yes, then it is recommended to follow certain proven content marketing strategies to generate sales while creating buyer personas. In today’s buyer landscape, marketers come to rely on content in order to engage their prospects and customers. With such an increased popularity of content marketing, it is hard to ignore that content is the foundation of all your lead nurturing efforts.

Here are the winning strategies for lead generation through content marketing:

  • Create The High-Value Content: Your marketing campaign can grow faster when you have a solid foundation of data-driven and high-value content. It is estimated that around 9 out of 10 businesses generate leads through the high-value contents targeted at a specific group of audience.
  • Find Commercial Keywords: As you already know that keywords play one of the powerful roles in lead generation for your business, but when talk about commercial keywords particularly, finding commercial keywords will help you to know about your prospects who intend to buy your products/services.
  • Amplify Content Using Social Media: There are a plethora of social media platforms available that can be used to amplify your content. as you can see everything online to read, listen or watch, you can also use different social media platforms and introduce your brand, its services or products through content marketing.
  • Create Highly-Converting Landing Pages: Creating highly-converting landing pages is the best way to boost your strategy for conversion rate optimization. The landing page having a compelling headline, a captivating opening and a proper flow that build interest of readers can ultimately generate huge leads.
  • Share And Promote The Content: Content sharing and promoting through organic search, influencer marketing or syndication can lead to several benefits to your brand. whether it is about SEO articles, blogs, social media posts or anything related to that, proper sharing and promoting help in gaining the most valuable traffic on the web.
    If you are also looking for the best lead generation strategies, then it is recommended to you to opt for the content marketing services of NarmadaTech Solutions Pvt. Ltd. We boast a team of content marketing experts having profound knowledge in creating and promoting highly-valuable and unique contents on different social media platforms. Availing our services help you to boost your social media presence while getting more leads.
Branding

Why Branding Is The Need Of The Hour?

Nowadays, branding is the need of the hour and every single business owner is thinking to perform a strategic branding of their particular business. Strategic brand management is something that should be done in the right manner for achieving the expected result. Brand name and branding both are different things, the brand name is associated with your business, branding is something in which you get connected directly to your audience. Your brand name is built by doing proper promotion of your business on the right platforms. Branding is something which has a connection and feelings with your audience and keeps the customers engaged in your business brand.

Why Branding is Important for Business Growth?

  • Digital Brand Liability :Your brand represents your business value and it is important to promote your business brand using today’s digital trends. Marketing and branding both are different things but have to get performed in a tactical manner. With a proper approach towards digital brand liability, you can make strong efforts to gain liability and trust of every single user.
  • Promoting Your Social Media Brand : Social media is the most powerful tool in today’s time and is used for doing reliable promotion of your business brand. A well-planned brand strategy is used for developing awareness of your brand among all the people who are present on the online platforms. Being a businessman, it is your responsibility to promote your business on different social media platforms.
  • Build A Socially Responsible Brand :Your brand image holds huge importance in the marketplace and this shows how much you are socially responsible towards it. You must build your brand by using the right skills and promote them on the right social platforms. You must have clear business goals and should not get diverted from your social brand plan.
  • Branding VS Marketing VS Advertising : All these three i.e. branding, marketing and advertising are somewhere interlinked tools and used for promoting your business. These tools are helpful for acquiring and retaining your customer base as well as to drive huge sales and generate profits. Understanding the whole branding, marketing and advertising tool will help to strategic the marketing as well as advertising process.
    NarmadaTech is one of the leading IT companies in India and has full experience in delivering the top-class social media branding services. We have the most creative digital marketing experts with us who knows how to handle the whole digital marketing branding strategies that lead to favorable outcomes.

 

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Know The Types Of YouTube Cards And How To Use Them

Have you not yet started using YouTube cards to boost your YouTube promotion efforts? YouTube cards can be considered as the best solution to drive actionable outcomes from your video content. They allow you to add many other visual components that make your YouTube videos more interactive.

Using YouTube cards is the best way to analyze the performance through YouTube analytics and boost your YouTube promotion tactics. With the help of these cards, you can create and promote multiple things within your video while attracting more and more customers.

  • Video Cards: You can use these cards by simply providing the link to another video. They can encourage viewers to watch another video related to it and spend more time on your channel.
  • Associate Website Cards: Your viewers, whether they reached you directly via your website or any other associated URL, you can convert them to your customers by using associate website cards. These cards consist of a custom title, thumbnail picture as well as call-to-action.
  • Fundraising Cards: Using fundraising YouTube cards helps you to link a fundraising page directly through a suitable title and thumbnail image. This will be more effective and fruitful when you want to promote a fundraising project.
  • Merchandising Cards: These cards are used to sell out any specific product through a title, picture, and call-to-action. This will also provide financial support to your YouTube channel and boost your YouTube promotional efforts.

How to make use of these YouTube interactive cards to your videos?

  • Navigate your video list from the drop-down menu placed under the Edit button.
  • Choose the card type on the editor screen
  • Enter the valid URL for the card you have chosen
  • Select a suitable image and upload it for the card thumbnail
  • Now add your call to action, title and custom teaser text
  • Adjust the timer for the video teaser to appear.

Well, it may be overwhelming for you to choose the YouTube cards that meet your video interaction goals. This is where the importance of YouTube promotion services has come into existence. We, at NarmadaTech Solutions Pvt. Ltd. understand your demand for proven strategies to boost your YouTube marketing campaign. Our team provides remarkable support to increase direct website traffic and views. Our YouTube promotion services include, but not limited to video promotion, text transcription of the video, development of customized YouTube channels and effective video syndication.

 

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Top 5 Content Marketing Tools

With the rise of digital marketing in today’s competitive era, the need for content marketing is also escalating among all the businesses. If you are struggling with the whole content marketing work, then you must find out the best ways to enhance your productivity and get some free time. Are you thinking to get a full command on the content part? Then you must make use of the best content marketing tools. In this way, you will be able to opt for better marketing and branding of your business on the online platforms.

  • Buzzsumo

Buzzsumo is the best content marketing tool that helps to find the trending topics for your business area and provides important information about the influencers. With the help of Buzzsumo, you can discover which type of content is shared multiple times on different social media platforms. After getting this information, you can choose the best topic as per your niche and plan a proper branding of your business. With these immense of information, you can find out which social media platform is best for you to promote your post. If you are looking for content planning and scheduling, then Buzzsumo is the best content marketing tool.

Buzzsumo
  • SEMrush

SEMrush is a content marketing tool that helps to identify the rank of your business competitors on Google which comes for free and paid versions both. SEMrush tool help to find out the traffic of your competitors on the Google and keywords due to which they are ranking higher. You have to enter the web address of your competitor in the SEMrush SEO toolkit and you will get a list of all the related keywords that are ranking on Google. With the help of a free registered account, SEMrush helps to get top 10 organic keywords which are driving huge traffic to the competitors’ website.

SEMrush
  • Easil

Visuals always play an important role in doing the promotion of your content part in a more effective and attractive manner. All the designing and graphics part is managed by the creative designers in the industry. But contacting the designers for every piece of image is little expensive and for this reason, Easil is such a design tool that assists non-designers for creating high-quality images in very less time. This tool has a drag-drop interface, customized templates, free stock images, color palette generator and many more. Easil tool will help you in the promotion of your business using eye-catchy and attractive visuals.

  • Serpstat

Serpstat is considered as an all-in-one SEO platform that has various modules like Backlink Analysis, SEO-Audit, Rank Tracking, Competitor Analysis and Keyword Research. Serpstat will assist you in selecting the most popular topics for making the best promotional content. The content will be prepared by getting all the relevant information like high volume keywords, SERP ranking, competitor analysis, analyzing ads and many more. Getting all these information using the Serpstat service, you will be able to make perfect content for the need of your business promotion.

SERP
  • MailChimp

If you are planning a content marketing strategy, then email marketing can work best for you. Using the best email marketing tool i.e. MailChimp, you can build the best email marketing strategy. MailChimp helps to engage with your audience and find the best-matched audience group for improving the brand awareness of your business. MailChimp is considered as the best email marketing platform that will help you in running successful email campaigns that will share updates, keep the audience up-to-date with the latest news, sell products and has many other features. It creates an email list having subscribers that will get engaged with the content are highly beneficial for you.

 

There are so many free content marketing tools available in the market but it is important to find the best one that suits your business needs. NarmadaTech has the best content marketing team who knows how to manage different content marketing tools for improving your brand awareness on all the online platforms and upscale your online reputation in an excellent manner.

 

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5 Proven Tactics To Improve Open-Rates In Your Email Marketing Campaign

Nowadays, email marketing is considered as the most affordable and efficient ways to engage your targeted customers consistently. Making an investment in email marketing open rates allows brands to generate a huge amount of revenue through mobile marketing, social media promotions, search engine marketing and display advertising. But in order to ensure the message is conveyed properly, brands need to pay attention towards improving some crucial metrics such as open rates, forwards and click-through rates.

Talking specifically about the open rate, it is a percentage of a number of recipients who have opened your mail. This is also an indicator to know how much subscribers interested in your services.

Here are 5 proven tactics to improve open rates in email marketing:

  • Catchy Subject Line:Your subject line plays an important role to improve open rate of your business-generating emails. You can add a curious question, the command, the announcement or the teaser to make catchy subject lines for email marketing and be straightforward about the purpose of your email.
  • Make Your Email Mobile Responsive: Many studies have shown that approx. 65% of emails are opened on mobile devices. Also, you should ensure that your mail loads quickly and easily accessible on tablets and smartphones. Otherwise, your email recipients will delete your message as it is will be too frustrating to load and read the message.
  • Create Urgency: When you create urgency through email or set a certain period of time for recipients to avail your offer, you will increase the chances that more and more recipients will avail your services.
  • Write Engaging Content: The content written in your email is absolutely vital to improve your open rate. If your subscribers find your content engaging, then they are more likely to open your future emails and this will help you to increase your business prospects.
  • Best Time To Send An Email: It is advised to find the best times to send B2B emails when your readers are most likely to open and read your sent mail. You can send mail during different times of the day and track at what time your email gets the highest open rate.

Apart from this, you should keep the email formatting simple and use small images in order to minimize load time.  All the aforementioned ways are very beneficial to get better open rates for any marketing campaign. Now, if you are looking for the best company offering services to improve your email marketing tactics so that you get higher open-rates, then NarmadaTech is a name you should take into consideration. We are known for delivering outstanding results through our effective email marketing services. Our expert team holds extensive knowledge in the field of digital marketing and meet your app promotion, content marketing, conversion optimization needs in the best possible manner.