Google has changed Adwords as Google Ads and all other advertising products have been consolidated into Google Ad Manager and Marketing Platform. It is as same as rose that smells sweet even if it is called by any other name. Similarly, Google Adwords being the most popular search engine generates bulk of the revenue across the industries even if its name is changed. The rebranding of Google as Google Ads is intended to make the platform easier and accessible for small businesses to advertise across various channels of PPC. And the enterprise-level businesses can also take the advantage of advanced intelligence and forecasting technologies.
Let’s understand the three brand new umbrellas of Google Ad products: Google Ads, Google Marketing Platform, and Google Ads Manager.
For the launch of Google Ads, we are saying goodbye to Google Adwords, the most favorite advertising platform. Yes, you read it right. Google is vanishing the Adwords brand but only by name. This announcement was quite instigated by the mobile proliferation and shift of consumer-centric mindset. It will enable to reach more channels and more people as all the solutions are available in the same place.
Here is what you should know all about Google Ads
The elimination of Adwords brand is one of the most important piece of information in this announcement. The new brand, Google Ads represents the complete range of advertising capabilities, which is currently being offered by Google to help marketers connect with maximum people and let them find answers for their search, explore new places on Google Maps, watch videos on YouTube, discovering new applications on Play store, browse content over web etc. Unfortunately, many people think that Adwords is synonymous with search because the additional channels are folded in the similar interface and confuse many folks. But the fact is that Adwords had a lot to offer including video, banner, search creatives and many more from the same platform.
Now, Google is hoping that with the new and simpler name i.e. Google Ads will open many doors to expand the options of advertising without any confusions.
Google Marketing Platform
This section is specifically for small businesses. Double Click or Analytics 360 does not exist anymore. Google Marketing Platform allows enterprise marketers (and the agencies that provide services to enterprises) to provide ad creative and analytics at the single location. This makes it way too easier for both the parties to plan, buy, optimize and measure the digital media and experiences of consumers at single place.
With the initiation of Google Marketing Platform, Google has also released the feature of Display & Video 360. It aims to enable the creative, media and agency teams to execute the advertising campaigns completely in a single location. The collaborative platform is very useful and simply can be considered as extremely neat platform for advertising.
Google Ad Manager
Google Ad Manager is a unified programmatic platform and designed to do more for Google partners – more earning, wherever people are playing games, watching videos, engaging with content. This programmatic platform is the combination of DoubleClick for Publishers and DoubleClick Ad Exchange.
The main highlights of Google Ad manager are its algorithm to suggest growth opportunities, provides intelligence for ad inventory, and connects Google Analytics, Data Studio, and BigQuery data for an integrated overview
Explore the New World of Google Ads
This rebranding effort is fueled by the growing needs of simple and accessible online advertising. We live in the current world of mobile-first, in which we initiate queries from mobile, research well, watch product videos on YouTube, provide credit card information, make payment through advanced technologies. Google is helping the advertisers to reach their target audience at different stages of marketing funnel and simply conveyed by Google Ads.
Complexity of Google’s advertising platforms has led to the need for simple solutions and that is the reason of rolling Google Ads in the market. The good things are that “Adwords” as a term is not going anywhere soon and campaigns running on Adwords won’t drop off page anytime soon. You can still search volumes of organic and paid search around “Google Ads” and “Adwords”.
What has changed?
Google’s new brands have rolled out already and committed more to ease and transparency. The regular campaign operations remain the same, it’s just that Google has streamlined the overall marketing and ad experience. The main focus of Google Ads is on the ease of multi-channel advertising, and integrating the elements of search, display, video for a more seamless experience. Google Ads offers “Smart Campaigns” or “Smart Ads” which can be created in some minutes. We at NarmadaTech offer 360-degree digital marketing services and can drive organic as well as paid traffic for more visibility, reach and profits.
Say Hello to Smart Ads with us…!!