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How Canonical Tag Helps Your SEO Efforts and How To Use It?

In today’s world of digitalization, every company wants to deliver the best user experience to their customers through a responsible and easy-to-access website. But, duplicate content can make the search engine confused about the right page to return to the visitor. In such scenario, proper canonicalization makes it easier for the search engine by focusing them on the right pages to return for users. With the help of using canonical tags to your web pages, it becomes easier to have a robust and user-friendly site while employing best practices for search engine optimization.

canonical tag is used to specify the source URL of the given webpage to the search engine. It can declare a single page as its own source when assigning the ranking value of the content while identifying the right page to a user in search engine results. For instance, if you have service that lives at:

http://www.xyzservice.com/

but the same service can also be accessed by entering:

http://xyzservice.com/

Google and other search engines see these as 2 different web pages. Hence, it becomes problematic for the user as search engines cannot identify that which web page is important to return to the user. In addition to this, implementing canonical tags can resolve the issue of the duplicate content which is identified by Google crawling. This can have a broad impact on your SEO practices to improve your website ranking.

How canonical link tag is Treated by Google Bots?

canonical tag
 

How to use a canonical tag?

If you want to make Google recognize the web page as canonical, you have to add a link tag to the HTML code head. For instance, adding a canonical tag to design www.xyz.com  will look like:

<link rel=”canonical” href=”https://www.xyz.com” />

You have to rinse and repeat for each page of your website that you want to make canonical. CMS (Content Management System) such as WordPress can this effort easier and smoother.

As you know that usage of canonical tags is one of the most important parts of SEO and digital marketing. Now, if you want to explore more about canonical URL and related SEO practices to improve your website ranking, then you should contact the expert SEO team of NarmadaTech. By implementing effective SEO strategies, we can help your website get top position on Google search page. Also, we keep you updated towards your project status and welcome your ideas for the completion of the same. We are specialized in SEO services, digital marketing and other promotional services that increase your brand credibility. So, ensure your brand promotion effectively through our services and support.

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