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How Canonical Tag Helps Your SEO Efforts and How To Use It?

In today’s world of digitalization, every company wants to deliver the best user experience to their customers through a responsible and easy-to-access website. But, duplicate content can make the search engine confused about the right page to return to the visitor. In such scenario, proper canonicalization makes it easier for the search engine by focusing them on the right pages to return for users. With the help of using canonical tags to your web pages, it becomes easier to have a robust and user-friendly site while employing best practices for search engine optimization.

canonical tag is used to specify the source URL of the given webpage to the search engine. It can declare a single page as its own source when assigning the ranking value of the content while identifying the right page to a user in search engine results. For instance, if you have service that lives at:

http://www.xyzservice.com/

but the same service can also be accessed by entering:

http://xyzservice.com/

Google and other search engines see these as 2 different web pages. Hence, it becomes problematic for the user as search engines cannot identify that which web page is important to return to the user. In addition to this, implementing canonical tags can resolve the issue of the duplicate content which is identified by Google crawling. This can have a broad impact on your SEO practices to improve your website ranking.

How canonical link tag is Treated by Google Bots?

canonical tag
 

How to use a canonical tag?

If you want to make Google recognize the web page as canonical, you have to add a link tag to the HTML code head. For instance, adding a canonical tag to design www.xyz.com  will look like:

<link rel=”canonical” href=”https://www.xyz.com” />

You have to rinse and repeat for each page of your website that you want to make canonical. CMS (Content Management System) such as WordPress can this effort easier and smoother.

As you know that usage of canonical tags is one of the most important parts of SEO and digital marketing. Now, if you want to explore more about canonical URL and related SEO practices to improve your website ranking, then you should contact the expert SEO team of NarmadaTech. By implementing effective SEO strategies, we can help your website get top position on Google search page. Also, we keep you updated towards your project status and welcome your ideas for the completion of the same. We are specialized in SEO services, digital marketing and other promotional services that increase your brand credibility. So, ensure your brand promotion effectively through our services and support.

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5 Common Mistakes In SEO And How To Avoid Them

SEO (Search Engine Optimization) is considered the most important process to focus on improving the ranking of your website on the search engines. By following the right tactics of SEO, you can get massive website traffic on your website. With proper and technical SEO process, you can make your website ranked on the top list of all the major search engines. You cannot buy SEO traffic as it can achieve purely by executing the technical SEO processes.

When you are following the SEO strategies at that time make sure that you are performing the search engine optimization steps in the right ways. SEO process when performed takes time in showing the result and this is the reason that you should keep some patience. At times it happens that people make different types of SEO mistakes and spoils the whole strategy which is built to get an effective result.

Here are some common technical SEO mistakes that you must avoid :

  • Not focusing on analytics for tracking the conversions

Search engine optimization is not only about getting huge traffic on your website but to get huge conversions. With the help of analytics, you can see how much traffic is coming to your website and among all the traffic, how much is useful and of value. Because sometimes it happens that low traffic easily gets converted into the lead. So focus on quality traffic not on quantity traffic and for this, you will need an analytics tool to track all the activities from time to time. Make sure that your efforts are going in the right direction bringing effective result.

  • Having no information about cloaking

Sometimes it happens that you are searching for something and when clicked on the topmost ranked website that comes on the first position of search engine result page but you found something different which was not related to your search keyword. Any kind of difference in the content which is present in the crawler and in the actual site is called cloaking and violates the Google webmaster rule. You must know about cloaking and make sure that your website does not face any such issue at any cost.

  • Not using anchor text for internal links

If links are put on the body of a web page showing “click here”, then such type of links are waste and doesn’t make any difference in achieving good SEO for your website. You must use anchor text for representing internal links of your website and get more hits on the link. The reason is by putting the right links with proper meaning will definitely make a huge impact on user mind and they will force to click that particular link.

  • You are not updating the XML sitemap frequently

An XML sitemap is the most important part of SEO which helps in making aware your website links to the Google. The whole website skeleton is shown with the help of an XML sitemap. If you are not updating the sitemap of your website, then it will not get any identification on the search engine. If you are making updations in your website and they are not known to the search engine, then your website will never rank on the search engine. To keep search engine updated with all the information of your website, you must keep updating the XML sitemap on a regular basis.

  • Using duplicate or poor content on the website

Having poor content on your website will ruin its reputation on the online platform. The first thing your website shows is the content and it is said that content is king when it comes to the SEO process. You cannot compromise with the content quality as it represents your business brand. Your content should always be unique and professionally written from the expert content writers. Never compromise on the quality of your website content as it affects directly on the whole SEO of your website.

 

Click here to learn best techniques of SEO.   Still, worrried about the whole SEO of your website and wondering whether you are making such common SEO mistakes in your strategy? Don’t worry! NarmadaTech will solve all your queries and provide excellent SEO services.

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Why You Should Have a XML Sitemap and How to Create it?

Sitemaps are considered as the most important part of SEO process which is used for indexing a website on the search engine. Having an XML sitemap on your website will assist Google to read the number of URLs your website consists of. With the help of Google XML sitemap, you can easily crawl your website on the search engines. Basically, an XML sitemap is the roadmap of your precious website that helps Google to read all your web pages.

What is XML Sitemap and its Role In SEO

Here the question is “What is XML sitemap in SEO?” Or we can say that how XML sitemaps are benefiting in the SEO process? The answer is simple that these sitemaps are good for the SEO needs and it allows Google or any search engine to find the important website pages even if the internal linking is missed on the website.

The XML sitemap helps to provide some additional but important information about your URLs like when the URL was updated lastly, how frequently you make changes in the site, how the web page is important in relation with other web pages existing on the website. Having all the required information in one single document, you will help the search engine to get all the information about your website and crawl it more accurately.

Why Websites Require an XML Sitemap

As per the documentation of Google, XML sitemaps are useful for huge websites, websites having large archives, new websites having less external links, and websites having rich media content. XML sitemaps are beneficial for every website as every website wants Google to know when the website has been changed or updated their website content.

How To Create an XML Sitemap?

There are so many formats available for creating sitemaps and all the search engines like Google can recognize. The standard format you can follow is to use XML with commands, which are present on the official sitemaps protocol.

You can create a sitemap manually but it will take a long time especially in the case of larger websites as it requires huge knowledge and command on the XML markup language and the sitemap protocols.

There are many different tools available in the market including plug-ins which are used for the famous CMS systems like WordPress that can generate an XML sitemap in seconds.

Here is the list of online sitemap generators:

How To Get a Sitemap of Website

You don’t have to make huge efforts for creating the XML sitemap of your website. It is very simple as you just have to enter the URL of your website to create the sitemap.

XML Sitemap: Create such an XML sitemap that will get submitted to different search engines like Google, Bing and all such search engines to assist them to crawl your website more efficiently.

• Text Sitemap: Create a text sitemap for maintaining a plain list of your all web pages.

• HTML Sitemap: Generate an HTML sitemap that will allow the website visitors to navigate your website without any hassles.

How to Make Your XML Sitemap Easily Searchable by Google?

To make your XML sitemap get easily searchable by Google, you need to add the sitemap on the Google Search Console account. You can access the sitemaps in the search console by routing to the Crawl and then ticking on the Sitemaps. In this way, you will see if the XML sitemap is added to the search console or not. If the sitemap is not present in the search console, then you have to click on the “Add/Test Sitemap” button which is present on the right side of the image represented with an arrow.

Search console

The above image gives the abstract of XML sitemap which is helpful to check that all the pages in your sitemap have been indexed by Google. You just have to ensure that your submitted and indexed sitemap should have the common figure. Checking all these things, you can save your website from any kind of error and fix them to make your website more accessible.

Now, Create XML Sitemap for your website to be more search engine friendly..!!

XML sitemap plays an important role in indexing your website on the search engine and it is suggested to create an XML sitemap for your website and submit it to the search engines. This will definitely help your website to improve its ranking on the search engine result page. Are you looking for the best SEO services for your website? We at NarmadaTech have immense experience in handling different types of SEO projects of different industries. We have the best and most talented SEO experts with us who are aware of all the SEO strategies and keep themselves updated with the evolving search engine optimization trends.

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Best Techniques To Learn SEO Activities

SEO stands for Search Engine Optimization which is used to improve traffic on the websites. It is the process of improving the online visibility of your website on Search Engine Result Pages (SERP) like Google, Bing, and Yahoo!, which increases the number of visitors or helps to get more leads onto your web pages/website. It is a strategy which helps a website to get top ranking in search engines. SEO simply contain little modification of pages of the website according to their proper SEO format.

Search Engine Optimization is an activity which is done after website development, it is a technical process which we use to improve our website’s visibility on the search engine result pages. It is a method of driving more audience who visit the website and convert them into customers.

Types of SEO

There are 3 types of SEO techniques:

White hat SEO technique follows all the guidelines of Google and algorithms of Google to optimize a website and it targets the human audience.It contains high-quality content, HTML optimization, link acquisition campaigns and restructuring of a website. Peoples who invest for long-term for their websites believes on white hat SEO.

Blackhat SEO is a technique which does not follow the google guidelines and algorithms. It only focuses on search engine ranking, not on the human audience. It includes keyword stuffing, hidden text, hidden links, and cloaking. Blackhat SEO is used by those peoples who want quick growth on ranking but it not long lasting.

Grey hat SEO is a mix-up of white hat SEO and Black hat SEO. It may be both useful and harmful. This technique mainly targets to attract users or encourage the users to stay on the website. It includes HTML, CSS, quality content separate page for each keyword etc.

Following are the processes of SEO which we implement during the website optimization.

Two kinds of processes in SEO :

  1. On-Page SEO
  2. Off-Page SEO

On-page SEO – On-page SEO is the process of optimizing or modifying individual web pages to get the better rank of the website on search engine result page. Creating title, Meta keywords, Meta description and a unique content with their proper character length and format is the activities of On-page SEO, here are some on-page optimization factors you should keep in mind while optimizing your websites. Below are the brief descriptions of the activities of On-page SEO.

  • Title Tag – It is displayed in the top bar of internet browser.
  • Meta Description – It is the description of your web page which appears on search engine results.
  • Meta Keywords – List of all the keywords related to your web-page.
  • Keyword Density – The density of keywords in the Website content should be 2-5%.
  • Header Tag – It differentiates the heading and subheadings of the page from the rest of the content.
  • Image Optimization (Alt Tag) – Tagging images lets the search engines know what the image is about.
  • Url Optimization – Clean, simple, keyword related, static URLs are easier to optimize.
  • Page content Optimization – The content of the page must include the targeted keyword for that page.
  • Google Analytics – Installation required for tracking traffic data.
  • Google Webmaster Tool – Installation and verification required to view your website the way Google views it.
  • Bing Webmaster Tool – Required to view website the way Bing views it.
  • 301 Redirect – Set up a 301 redirect between HTTP:// and http://www versions of your domain to let search engines know that they both are the same.
  • Robot.txt – Control which pages on your website the search engines can and cannot crawl.
  • HTML Sitemap – Help search engines crawl every page of your website.
  • XML Sitemap – Give search engines, page information of the page they want to crawl and decide site content hierarchy.
  • Link Hierarchy – Control the Pagerank flow, the number of pages getting indexed and better user experience.
  • Internal Linking – Spread link juice throughout the website, establish information hierarchy and navigation.
  • Broken Link Check – Fix broken links by creating correct redirects. (Use online free tools )
  • SSL (Secure Sockets Layer) – Ensure user privacy.
  • Loading Time Check – Maintain the ideal page load time of 3 seconds or less.
  • Menu Readability – Improve user experience.
  • Mobile Device Compatibility – Along with the computer, mobile and tablets compatibility is a must.
  • RSS Feed – Help search engines find and index your new page/content faster.

Off-page SEO – Off-page SEO refers to techniques that can be used to improve the position of a website on the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results. Below are the brief descriptions of the activities of Off-page SEO.

  • Social bookmarking– Social bookmarking submission is an activity of optimization which enables you to save your links on online bookmarking sites. In this, we submit URLs of your website on social bookmarking sites which helps to generate traffic and also increase ranking on Search engine result pages. The links which we bookmarked on social bookmarking sites are considered as quality backlinks on the search engines.
  • Guest Blogging– It is an activity of commenting on another person’s blog to build relationships, authority and it also helps in link building of your website.
  • Blog Creation & Posting– Blog posting is another activity that is done in SEO which helps to get more traffic to your website. We regularly create & post blogs on the various blog posting sites which are liked and shared by website visitors that will increase your rankings on search engine result pages.
  • Directory Submission– This activity includes submission of your website into a specific category of a web directory. Some directories provide free submission and some are paid i.e., charge a fee to list your website in the directory.
  • Forum Submission– In forum submission, we take part in the online discussion and post new suggestions answers in forum websites, we only need to sign up on that websites. This platform allows posting new answers or replying to the old ones which boost traffic to your website.
  • Business Listing– It is an activity of listing your business in the Business Directory. It includes the submission of all information about your business in their specific category.
  • Classified Submission– It is an act of online advertising, this is a platform for promoting products and services. We create ads including all the information about your business and promote it on classified sites. This is known as Classified Submission. It is also very helpful in generating more traffic on websites.

 The submission links are easily available on google search engine. You can search for it and start activities to increase the ranking of your website.

     Some modern techniques which we can use to improve our ranking i.e.,                

  • Mobile Friendly: In the current world, more peoples are using mobile devices to make sure that your website is mobile friendly. A mobile-friendly website takes less time to load and users easily get information. If you have a mobile-friendly website then users can easily access website anytime and from anywhere.
  • Social Media: Promoting Products or Services on the search engine is the primary method. We also promote through social media which is also very helpful to generate traffic on the website. Social media is a powerful tool which you can use to boost up your website. In the current world, peoples are using social media so you take advantage of this and get more audience to increase traffic.
  • Images/Videos:  Posting relevant blogs, images, and videos on social media platforms is the best and easy way to increase visitors to your website.You should use more effective images and videos instead of content on social media platforms. If there will be an effective image or video then they spend more time to stay on your website because usually, people don’t enjoy reading long content they always want something new and creative.

As we have seen above the strategies and technique of SEO to link building and improving rank of our website but as we know that by increasing traffic and involvement of black-hat SEO activities people use short methods so they can achieve good results within less time so, to overcome this problem google introduced every year new algorithm through which Google kept tracking the users and website activity and make possible to keep all work user friendly.           

How to submit your website to Google Analytics and Google Webmaster?

Google Analytics is the service of Google which is used to track traffic on the website, it shows the statistics and metrics of our website. It helps us to check the number of visitors coming to our website and also check from which country they are coming, which keywords they are using to find our website. By submitting website on google analytics we can easily maximize traffic and conversion rate. Here are the steps of adding google analytics to our website:

  • Open Google Analytics on the search engine or open this link www.google.com/analytics/ for sign up/sign in. Then it will ask for your Account name, Website name, Website URL, Category of your website and Time zone. After filling that fields click on the ‘Get Tracking ID’
  • On clicking it you will get Tracking ID and Tracking code of your website.
  • Copy the Tracking code and paste it into the <Head> section of your website’s source code (HTML/PHP) in every single page.
  • After placing the code you will have to wait for 12-24 hours because Google Analytics needs some time to crawl your website.
  • Now, your website is successfully submitted to Google Analytics, your website is ready to show Google Analytics Report.

After Logged in to Google Analytics you can check the number of users which are active right now, the number of new users, from which country traffic is coming. you can also check the reports according to any particular date, week or month.

Google Webmaster is a Google Search Console is a set of tools in which we submit a website for indexing and crawling. Indexing is just a process of submitting web pages on google search by which Google will able to find web pages and add it into the Search Engine Result Pages and, Crawling is a process in which Google visits your submitted web pages for the tracking purpose and it is done by Google’s Crawler. With the help of these tools, we can track how Google is indexing our website. We can check the status of indexing, crawling etc. Now, below are the steps of adding website into Google Webmaster:

  • Open Google Webmaster or click this link https://www.google.com/webmasters/ and sign in using website’s google account.
  • After signing in you will see a button ‘ADD A PROPERTY’. Click on it and paste your website’s URL in the box and again click on ‘ADD’.
  • Then you will get a search console screen, there will be two options ‘Recommended method’ and ‘Alternative methods’. Click on Alternative methods and choose HTML tag.
  • After choosing HTML tag you will get an HTML code in the box. Copy that code and paste it into your website’s <head> section and save this.
  • Again go to the search console screen and click button ‘Verify’. After clicking you will get a message “Congratulations, you have successfully verified your ownership of (website’s URL)”. Now your website is successfully verified by Google.
  • Now, https://www.xml-sitemaps.com/ go through this link for generating a sitemap of your website. Paste the URL of your website into the textbox and click on ‘Start’.
  • Then you will get a sitemap.XML file, download it and send to the developer of your website. He will add sitemap file to your website and it will automatically fetch from google.
  • Now go to the Google webmaster and open your website URL, then on the justify, you will see ‘Crawl’ named option. After clicking you will again get the various options, choose ‘Fetch as Google’ option and paste URL of the second page of your website and click on ‘Fetch’ button and repeat the same process for all pages of a website. You can also fetch for mobile phones from the drop-down list by selecting Mobile: smartphones.

Now, your website is successfully submitted to Google Webmaster for indexing. You can check the status of crawling and indexing anytime.

In the current competitive market, SEO is important to maximize the online visibility of the website. If you want more users then it is necessary to get a good position on your website on the search engine pages. If the position of your website is good and it is on high ranking i.e., on the first page of search engine then it will be easy to get more traffic because users usually visit the websites which are on the first page or two. So your website should be listed on first two pages of search engine.

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What Are The Best Techniques Of Keyword Optimization For Your Business?

Dealing with SEO tactics is a quite fast-paced game and that’s the reason many business owners fail to leverage from it. There are several tactics involve in SEO which includes canonicalization, mobile optimization, content marketing, link building, directory submission and so on. Keyword optimization is one such SEO tips and techniques that play an important role to drive qualified and huge traffic from search engines to your website.

Keyword optimization is an important organic SEO best practices in initial levels of vast search engine marketing, for both organic and paid search. Making subsequent efforts for keyword optimization helps in improving your website rankings and visibility.

Here are the best techniques for Keyword optimization:

  • Title Tags: Title tags play one of the most crucial roles to boost your strategies for keyword optimization in SEO. Well, it is effective to use keywords in title tags whenever possible, but don’t try to fit them if they don’t fit organically in your title tag.
  • Images: It is easy to win SEO-conscious marketers by adding keywords in the image file name as well as image alt text. Images that you insert within a blog lead you to gain huge benefits through SEO-boosting elements into your website.
  • Links: Links are another way where keywords can be helpful, but it is important to make sure that the URL structure of your website is concise and clean. Also, URLs should not be consisting of a lengthy string of alphabets.
  • Content: It is a good practice to use primary keywords in the first 100 words of your content. This not only helps in keyword optimization but also ensure you are getting to the core of the matter shortly.
  • Headings and Content: You can use your targeted keywords in the headings of your content as people more likely to visit and stay on the page where they see the terms they have entered in the search bar of Google. In this way, you can improve your strategies for keyword optimization while improving the SERP placement.

If you are seeking the best company in Indore, specialized in best optimization techniques that help your brand credibility and visibility, then you can rely on NarmadaTech. The company is recognized as one of the most reliable service providers for SEO services which include, but not limited to SEO audit, SEO Off page, technical SEO, SEO On page, keyword research and keyword optimization.

Availing their services helps you to get benefit from great brand visibility, increased traffic and ultimately increased sales. Our professionals hold proven record in handling all sort of SEO activities that help you stay many steps ahead of your competitors while improving your website rankings.

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5 tools to make your website SEO friendly

Every business needs a good marketing strategy to promote their product or services so it will reach the target audience. If you have a business website and willing to promote on various search engine then you should opt for digital marketing services, it will help your website to rank well in the search engines and your target audience can easily find you.  For internet marketing, there are various tools available which will be beneficial in making your website SEO friendly and marketers can easily optimise their website and can fix the bugs of their website.

Every digital marketer knows the importance of tools that can help them easily perform their everyday tasks. Most of the activities in digital marketing has been completed with the help of tools.

Following are the major tools that every marketer should know.  

1. Google keyword planner

Google keyword planner is the product of Google AdWords advertising platform. It allows users to find the list of service-related keywords and analyze them for use in pay-per-click campaigns. The keyword planner is a paid search tool but its data is extremely useful for SEO. Almost all the marketers use keyword planner tool to get the idea of keywords related to the service category, products, and landing pages. With the help of keyword planner, you can identify average monthly search volume for a specific target area.

Benefits of using Google keyword planner

  • It is used to identify and swipe your competitor’s keywords.
  • You can quickly find local keywords on google keyword planner.
  • Tool is very useful for those who are looking for niche markets and other topics to blog about
  • You can create AdWords campaigns in a very simple and easy way.
  • Use it as a guide to creating a base structure for your site.

2.Google analytics

Google analytics is a free web analytics tools which can be accessed by everyone who has google account, it provides statistics and comprehensive analytic of your website and tracks the live activity of users with the proper analytic report this tool also very important for SEO(Search Engine Optimisation) activities.

Google Analytics offers you insights of how users find and use your website. With the help of Google Analytics, you can track ROI for your internet marketing.

You can shift and sort your visitors with many numbers of dimensions. You can seamlessly combine Google Products like your Search Console and Adwords account. You can track and also use tracking codes to tag any advertising, social or PR campaign on any website/platform.

All you have to do is to insert a small amount of “tracking code” on each page of your website. You can track your websites audience, target country and you can also track the goal conversion of your website. Analytics is the only tool which gives you the complete information about your website i.e. it will show the scorecard of your website and it is updated continuously.

Benefits of Google Analytics

  • This tool is free to use
  • You can get updates on your website’s report through emails
  • The major advantage of using this tool is that you can compare your current website’s status to the historical data and can evaluate how your website is working.
  • The data shown by this tool is more accurate than any other tool.
  • It shows the detailed stats of the visitors, in other words, you can see the complete information that via which source users are visiting your website i.e.direct, campaign, referring or by search engine
  • You can track the activity of the users that how much time they are spending on the particular page.
  • You can set the goals on the analytics so that it will give the number of leads that are coming to the website    

   3.Google webmaster 

Google Webmaster is the mechanism through which Google link with the website. This tool applies its algorithms to analyze your website and bring issues related to your website. All the efforts are directed towards users for providing a fast and bug-free website. Webmaster has many features through which we can calculate our site’s running speed and issues related to coding or design portion, some features of webmaster are 

  • HTML improvements
  • Data Markup Helper
  • Removing unnecessary URLs
  • Sitemaps
  • Content Keywords
  • Crawl errors

Through its searching related activities, keyword analysis, data loading activities, and site speed. Google Webmaster Tools offers you the detailed information of your SEO campaign. It has the ability to track every ongoing activities and behavior of your website that provides you perfect direction for your websites.

4.Semrush

Semrush is a powerful competitive tool to determine backlinking and keywords ranking according to the search on monthly basis with proper analysis. It is a most important tool for social media marketing and online marketing by the use of it we can optimize the website. Using this tool you can create content according to a targeted audience and add keywords from low to high volume of search at the target region. Main features of semrush are –

  • Organic research
  • Backlinks
  • Advertising Research
  • Display advertising
  • Traffic analysis


Semrush shows you keywords that rank for your websites and the number of searches done for your keywords. This is very important information when deciding which page of your website to optimize on your site or which keywords to target when target audience.

5. GT matrix

GTMetrix is an application which offers a tool to help you analyze and optimize your website. Through this website, you get a free version with some basic

features unlocked, but paid plans are available for users, who have many websites and benefit to your website for analysis, with more targeting options,

more API access, regular URL monitoring, and PDF reports related to your website so you can easily examine it and explain to your developers or clients and make

website user-friendly and responsive. some of the main features are  

  • Get a summary of key performance indicators
  • Track performance with monitoring, graphs, and alerts
  • Test your page from multiple regions
  • Analyze your page on an actual Android device
  • Simulate devices, change screen resolution and more with the Developer Toolkit
  • Playback page loads with videos


GTMetrix is a tool that provides a slew of data that can make website optimization much easier – if you know how to properly utilize the data and implement changes. Also, real-time alerts from scheduled monitoring are used to maintain speed over time, and GTMetrix is very effectively providing these kinds of activities.