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Roles and Importance of Social media marketing

If you agree that in today’s era you start a business you have to create a website to reach more customers. Many people globally promote their work, products, services, by creating their online presence.

But only using a search engine to promote your website has become an old trend. Now there are more options available one of them is social media marketing so u can ask that : 

  • Why social media?
  • What are the benefits of social media marketing?
  • why is social media beneficial to promote your brand?
  • Why should you use a social media platform to promote your product or service?
  • Why u need to use social media marketing while you can only use only search engine optimization?

Well, it is estimated that there are 2.46 bn active social media users are around the globe and trust me it is a really big number that means social media has made its own reach. There are users who are associated with different social groups, companies, countries and so on. 

Why Social Media Marketing?

  • Cost-effective

Yes, it is very cost-effective and if I say cost-effective I meant cheap. As we know that a traditional marketing campaign has involved tv, radio, print ads, etc. and if u choose one of them such as tv ads it will cost you in millions similarly radio and print ads also demand a lot of expense.

While using social media you just need to create a profile and that is it. You just need to maintain the consistency of posting content related to your brand or services on social sites. Social media provides you an easy reach of customers. You can register your site on different popular sites and maybe you need to spend a little money on different sites but the result you get from it is worth.

  • Customer Reach

As we have mentioned it before that there are 2.46 bn active users are on social media. Yes, they all are not your customers but it’s really easy to target your customer while using social media.

Every social site has a database of its users and you just need to choose the categories which have provided by these sites. You can choose them by age, gender, qualifications, their work etc.

The best thing about social media promotion is it will only pop up to those whom you want them to see.

  • Improves your ranking on search engine

Ranking on 1st page on the search engine, you need to get popular. And that is what social media do for you, although It does not directly affect the ranking  using it smartly can definitely give some good results

To rank your site more on the search engine you have to make sure that you should create high-quality content which also integrates your selective keywords of your companies services to boost your page. Your content like infographics, blogs, business information should more relevant which will help to make your site more engaging and credible.

  • Brand awareness

Social media platforms have good reach. It is easy to promote your brand on social media once you have created your profile on different social media platforms make sure that you already have uploaded some good content in your different social media platforms to get engagement for users then tell your employees, other associates, business partners, sponsored partners to like and share about your brand and services you offers

It will help in increasing your brand awareness. It is also helpful to give updates about your companies and services which is time-saving.

  • Effective brand recognition

Brand recognition is one of an important goal of every company’s marketing strategy. It is really important that your consumer should know about your brand. While using traditional media it needs hard work to reach your target segment especially when your target segment size is big.

While using social media it has become really easy to reach your target customer from different and you also don’t need to buy different media to promote your brand again and again. You can implement a good target marketing strategy and design a campaign as this will help you to boost your brand recognition to your target customers.

  • Increase conversion rate

One of the best advantage of social media promotion that a strong strategy helps you to increase your customer conversion rate. Social media followers tend to have more trust in your brand which influences them to visit your site. You also keep them updated about your services and how these services are beneficial for them at the same time start interacting with your audience and make them feel that they are very important part of your business.