Top 5 Social Media Analytics Tools of 2018

Social media has captured the whole market with its amazing and with this rise, every single person is getting addicted to its usage. It is assumed that around 80% of people are purely indulged in using different social media platforms as per their needs. From the business point of view, social media is making a huge impact on different industries. These social platforms are providing different ways to do promotional activities that will make their business get recognized all over the world.

Here, one important thing comes in the mind i.e. while running different social media campaigns, how to track the result of these campaigns? The answer comes with the name of social media analytics that provides the best way to track the performance of campaigns and see whether they are doing right and expected or not. There are many types of social media analytics tools that business people are using to track the performance of their social media campaigns.

Below is the list of top 5 social media analytics tools of 2018

  • Sprout Social

Every businessman should know how to track their social media campaigns for improving them and getting the desired result. Using Sprout Social media analytics tool, you can track as well as monitor your all types of social campaigns which are running on Facebook, LinkedIn, Twitter, Instagram and all such in a single platform. Having all the information at one place is very convenient and time-saving process that will help you to compare the result of your efforts across different profiles as well as the platform.

Sprout Social
  • Snaplytics

Snaplytics is used for analyzing the whole data as per the number of snaps present on your campaigns. If we talk about Snapchat, then it comes under such major social networks that provide the least amount of access right to measure the data on the performance basis. Apart from the comment and viewing section, you can collect more data using Snaplytics. Also, Snaplytics has the capability to provide the customers right to get the Instagram stories insight.

Sprout Social
  • Iconosquare

Iconosquare is the best social media analytics tool which is specially used for getting insights into Facebook and Instagram. The best feature about this tool which makes it unique from other tools is that it has the capability to provide the insights of your pictures and videos. Also, this tool helps to get the Instagram stories insights. Iconosquare social media analytics tool is recommended for businesses and brands who are heavily investing in the Instagram marketing.

Sprout Social
  • Tailwind

We all know that Facebook, Snapchat, Twitter are some of the most popular social media platforms worldwide but Pinterest is also considered as the active platform. No matter what is the platform, it is always important to measure the performance of every social media campaign. Tailwind is the most popular third-party analytics tool for Pinterest which helps to get the important insights of the Pinterest platform. Also, you can track the number of followers and customer engagement and analyze the audience for enhancing the whole campaign to work more effectively.

Sprout Social
  • Google Analytics

We cannot call Google Analytics technically a “social media monitoring tool”. With the use of Google Analytics, you can track the performance of your social media campaigns. Also, you can measure your social ROI with the help of Google Analytics tool. You can track how many customers are coming on your website and at what time and from which location, also you can measure traffic on your website using Google Analytics Tool.

Sprout Social

With the growing technology trends of today’s world, it has become an essential task to stay updated and competitive. You must have full knowledge of all the social media analytics tools of 2018 which are mentioned above in this blog. NarmadaTech delivers state-of-the-art social media solutions to take advantage of emerging trend of social networking in every spectrum.


Why Social Media Analytics Is Beneficial For Your Business

If you are using different social networking sites for promoting your business, then it’s important to track all the results. For this reason, social media analytics is used to get all the data like a number of likes, clicks, engagement, shares and all such information. This information is important for understanding that the campaign you are running is effective or need some modification to get the best result. Social analytics will help you in creating different ways to leverage your business by creating effective social media campaign strategies.

Below are some top points that justify why social media analytics is beneficial for your business

  • Strong engagement with your targeted audience group

At times it happens that different business keeps thinking about the brand engagement and targeted audience group. But with the use of social analytics, you can get all the information about your social media platforms that how much traffic, engagement you are getting from the targeted audience group. This information can be found by using social analytics tool. You should make full use of social media analytics tool for getting all the required information which is useful for improving your social media campaigns.

  • Monitor your competitors

Tracking your competitors will add extra benefit in staying ahead from your competitors. As everybody is making full use of social media platforms it is important to stay unique in the market for getting client attention. There is a huge competition in the market and this is the reason which calls the demand for using social analytics for monitoring your competitors.

  • Identification and engagement with your customers

The most important thing that is essential for business owners to focus on is to find the engagement of your targeted customers. If you are using special media platforms for the purpose of promoting your business, it is highly essential to make use of social media analytics tool for keeping the track of your customers and different brand advocates. Monitoring your social media sites will make you aware of the current state of your campaign so that if something is not going right then you can make the necessary changes.

  • Keep an eye on the evolving industry changes

In such an evolving era, it is very important to stay up-to-date with the current industry changes to keep your business competitive. Whatever is your targeted business theme, you just have to stay competitive in your business area. This will definitely help you in getting good profits in your business and you will able to attract more and more audience to your website. With the help of social analytics, you can track everything that you are showing by running an effective social media campaign.

  • Enhanced customer bonding

In today’s time, social media platforms are the fastest platforms for doing instant and effective communication. You should respond to your customer as soon as you get any type of complaint or even appreciation from their side. This will make your good image and in this manner, you can reach as many clients as you want to and can explore your business worldwide.


If you are also looking for the best social media analytics services, then you must choose NarmadaTech which is a leading Digital Marketing Company in India.