Social media has captured the whole market with its amazing and with this rise, every single person is getting addicted to its usage. It is assumed that around 80% of people are purely indulged in using different social media platforms as per their needs. From the business point of view, social media is making a huge impact on different industries. These social platforms are providing different ways to do promotional activities that will make their business get recognized all over the world.
Here, one important thing comes in the mind i.e. while running different social media campaigns, how to track the result of these campaigns? The answer comes with the name of social media analytics that provides the best way to track the performance of campaigns and see whether they are doing right and expected or not. There are many types of social media analytics tools that business people are using to track the performance of their social media campaigns.
Below is the list of top 5 social media analytics tools of 2018
- Sprout Social
Every businessman should know how to track their social media campaigns for improving them and getting the desired result. Using Sprout Social media analytics tool, you can track as well as monitor your all types of social campaigns which are running on Facebook, LinkedIn, Twitter, Instagram and all such in a single platform. Having all the information at one place is very convenient and time-saving process that will help you to compare the result of your efforts across different profiles as well as the platform.
Snaplytics is used for analyzing the whole data as per the number of snaps present on your campaigns. If we talk about Snapchat, then it comes under such major social networks that provide the least amount of access right to measure the data on the performance basis. Apart from the comment and viewing section, you can collect more data using Snaplytics. Also, Snaplytics has the capability to provide the customers right to get the Instagram stories insight.
Iconosquare is the best social media analytics tool which is specially used for getting insights into Facebook and Instagram. The best feature about this tool which makes it unique from other tools is that it has the capability to provide the insights of your pictures and videos. Also, this tool helps to get the Instagram stories insights. Iconosquare social media analytics tool is recommended for businesses and brands who are heavily investing in the Instagram marketing.
We all know that Facebook, Snapchat, Twitter are some of the most popular social media platforms worldwide but Pinterest is also considered as the active platform. No matter what is the platform, it is always important to measure the performance of every social media campaign. Tailwind is the most popular third-party analytics tool for Pinterest which helps to get the important insights of the Pinterest platform. Also, you can track the number of followers and customer engagement and analyze the audience for enhancing the whole campaign to work more effectively.
- Google Analytics
We cannot call Google Analytics technically a “social media monitoring tool”. With the use of Google Analytics, you can track the performance of your social media campaigns. Also, you can measure your social ROI with the help of Google Analytics tool. You can track how many customers are coming on your website and at what time and from which location, also you can measure traffic on your website using Google Analytics Tool.
With the growing technology trends of today’s world, it has become an essential task to stay updated and competitive. You must have full knowledge of all the social media analytics tools of 2018 which are mentioned above in this blog. NarmadaTech delivers state-of-the-art social media solutions to take advantage of emerging trend of social networking in every spectrum.